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Maite Muruzabal

@maitemuruzabal

Growth Marketing Manager at Audiense, leading SaaS launches and content across English and Spanish.

At Audiense, I owned global content strategy across blog, email, and in-product channels in English and Spanish. I also led launch communications for new features and the Tweet Binder↔Audiense acquisitions, partnering with Product and Sales on positioning and outreach.

At Tweet Binder, I built and ran the marketing function for a B2B social analytics SaaS, including its WordPress site and YouTube tutorial channel. I also managed enterprise client relationships and led external communications through the Audiense acquisition.

Experience

Work history, roles, and key accomplishments

Growth Marketing Manager

Audiense Ltd.

May 2023 - Jun 2026 (3 years 1 month)

Owned global content strategy and production across blog, email, and in-product channels in English and Spanish. Led GTM planning and launch communications for new features and acquisitions, and served as main point of contact for product-led signups in HubSpot.

Content Strategy GTM Planning Demand Generation HubSpot AI Assisted Research B2B SaaS English Spanish

Head of Marketing & Communications

Tweet Binder

Mar 2013 - May 2023 (10 years 2 months)

Built and owned the WordPress site end to end, including architecture, content, and on-page SEO. Launched and grew social media channels, created a YouTube channel with product tutorials, and managed the full client lifecycle for enterprise accounts.

WordPress SEO Content Strategy Social Media Marketing YouTube Competitive Research Client Management B2B SaaS

Production Coordinator

Game TV

Oct 2009 - Oct 2011 (2 years)

Coordinated TV productions for a national broadcaster, managing logistics, editorial timelines, vendor management, and live delivery under deadline pressure.

Production Coordination Logistics Vendor Management Editorial Planning