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Mikhail Umnov

@mikhailumnov

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I build profitable growth systems for SaaS, EdTech, eCommerce, and digital products.

Spain

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What I'm looking for

I'm seeking a full-time role where I can lead growth strategy and execution, identify funnel constraints, and build measurable systems across acquisition, conversion, CRM, activation, and retention.

At ZIAVE Studio, I lead growth, GTM, and commercial strategy, diagnosing full-funnel constraints and turning them into measurable opportunities. My work has reduced CPL/CPA by 26–28%, improved marketing efficiency by 29% in 90 days, and increased qualified leads from existing traffic by 34%.

Across SaaS, B2B, EdTech, and eCommerce, I combine business analysis with hands-on performance marketing, CRO, CRM automation, and growth strategy. I've improved funnel conversion by 31–33%, reduced manual lead management by 55%, and connect marketing, product, and sales to move more leads into sales conversations.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth

Current

ZIAVE Studio

Mar 2023 - Present (3 years 6 months)

Lead growth, GTM and commercial strategy at a growth & AI systems studio, diagnosing business problems and developing growth frameworks. Achieved significant improvements in marketing efficiency and qualified leads.

Growth Marketing Marketing Strategy Performance Marketing Business Analysis Customer Acquisition Funnel Optimization Customer Journey Mapping Conversion Rate Optimization Lead Generation CRM Marketing Automation Marketing Analytics Problem Solving

Current

Growth Marketing Manager

Current

ZIAVE Studio

Jun 2021 - Present (5 years 3 months)

Collaborated with SaaS, B2B, EdTech and eCommerce companies on acquisition, conversion, CRM, activation and retention. Conducted growth audits and optimized acquisition strategies, improving funnel conversion and reducing manual lead management work.