At SimplSo, I drove 4x ROAS for a luxury apparel brand by combining performance marketing with on-site CRO improvements, including redesigned upsell and cross-sell flows. I also led the migration of five regional storefronts across the GCC.
At Reliance Brands Ltd, I optimized ecommerce operations and usability, contributing to 15% year-over-year revenue growth. I managed brand P&Ls and analyzed returns and cancellations, implementing strategies that reduced those rates by 50%.
My WeSchool projects included forecasting stock trends using Bloomberg data, segmenting customers through RFM analysis, and studying supermarket purchases with market basket analysis. I’ve also managed social media for freelance clients and co-founded a family-run apparel startup, curating collections for working women.
