Soban Kousik

I am a results-driven E-commerce Operations Manager with over 5 years of experience in leading digital marketing initiatives and optimizing online sales channels. My proven track record includes managing multi-million INR ad spends, boosting revenue, improving customer acquisition, and driving conversion rates. I excel in cross-channel marketing and omnichannel strategy development, effectively managing large-scale media buying campaigns across platforms like Facebook, Instagram, Google, and TikTok.

Throughout my career, I have successfully managed significant ad spends, such as ₹30 million on Facebook, driving ₹65 million in revenue growth for multiple D2C brands. My expertise extends to directing paid media campaigns across various sectors, enhancing brand visibility, customer engagement, and retention. I thrive in collaborative environments, working with cross-functional teams to develop strategies focused on customer acquisition and conversion rate optimization.

My key achievements include increasing average ROAS for food and beverage brands, boosting customer acquisition for maternity apparel, and driving substantial revenue growth for newborn essentials. I am passionate about leveraging my skills in digital marketing and e-commerce operations to help brands achieve their goals and enhance their market presence.