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Sai Papasani

@saipapasani

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Performance marketing and e‑commerce specialist driving measurable online revenue growth.

India

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What I'm looking for

I seek a performance-driven e‑commerce role where I can lead paid media, optimize full-funnel growth, work cross-functionally, and scale revenue with data-led strategies.

I am a results-driven Performance Marketing and E‑Commerce specialist with 4+ years of hands-on experience scaling online revenue across Meta Ads, Google Ads, GA4, Shopify and Amazon Seller Central. I focus on reducing CAC, improving CTR and CVR, and delivering strong ROAS through data-driven campaign optimization and full-funnel improvements.

I have led Shopify storefront optimization, product merchandising, GA4 dashboarding, and high-engagement social content strategies that produced measurable audience and revenue growth. Recent achievements include substantial Instagram growth, large-scale ad impressions and clicks at low CPC, and a website ROAS above 10.

I collaborate across teams to run CRM campaigns, audience segmentation, influencer initiatives and performance reporting, and I bring practical experience with tools like Meta Ads Manager, Google Ads, GA4, Shopify, Amazon Seller Central, Canva and Mailchimp to deliver scalable e‑commerce results.

Experience

Work history, roles, and key accomplishments

Current

Head of E-Commerce

Current

Sri Fine Jewellery

May 2025 - Present (9 months)

Optimized Shopify storefront, product catalogs and landing pages while planning Meta and Google Ads campaigns that improved CTR, CVR and ROAS; implemented GA4 dashboards and led Instagram content strategy driving follower growth and high engagement.

Shopify Meta Ads Google Ads GA4 CRO Social Media Strategy Analytics Merchandising

Customer Service & Social Media Assistant

Pep Nails

Apr 2024 - Apr 2025 (1 year)

Managed customer communications across social and email channels with rapid resolution, produced high‑engagement content, and supported influencer campaigns to increase traffic and sales.

Customer Support Social Media Management Content Creation Influencer Marketing Brand Voice Email Support Community Management

Freelance Content Creator

YouTube

Feb 2021 - Nov 2022 (1 year 9 months)

Produced recipe and cooking video content from concept to publish, building audience engagement and channel growth over a multi-month period.

Video Production Content Strategy Editing

E-Commerce Executive

Kankatala Textiles Pvt Ltd

Oct 2019 - May 2021 (1 year 7 months)

Uploaded products on Magento, authored product content, and managed order processing and logistics to support online sales operations.

Product Content Magento Product Content Order Processing Logistics Coordination E Commerce Operations

Admin & Customer Service

Mysore Saree Udyog

Jun 2014 - Sep 2015 (1 year 3 months)

Managed inventory, performed product uploads and handled customer communication via live chat and ticketing systems to maintain service levels.

Inventory Management Product Upload Customer Service Live Chat Ticketing Systems Administrative Support

Freelance E-Commerce Executive

Benarji Multitrade

Managed Amazon Seller Central operations including product listings, bulk uploads and customer support to maintain catalog accuracy and order flow.

Product Content Amazon Seller Central Listings Product Content Customer Support Inventory Management

Education

Degrees, certifications, and relevant coursework

DTE Karnataka

Diploma, Electronics and Communication Engineering

2011 - 2014

Completed a Diploma in Electronics and Communication Engineering focusing on foundational electronics, communication systems, and applied technical skills.