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Bijal User

@bijaluser1

Digital marketing professional at Galeries Lafayette India auditing e-commerce journeys and improving Google Ads campaign efficiency.

India

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What I'm looking for

I'm building a career in Digital Marketing and seeking opportunities to apply my hands-on e-commerce and marketing experience.

At Galeries Lafayette (India) | Aditya Birla Fashion & Retail Ltd., I audit the e-commerce website and benchmark it against Indian and international brands to identify UX and customer journey improvements. I also develop recommendations for the purchase journey and customer retention.

For my upGrad capstone, I ran a Google Ads Search campaign promoting AI content. I used intent-based ad groups and keyword segmentation, achieving a 6.63% CTR and ₹1.84 average CPC on a ₹500 budget.

At Magik Properties, I drove growth initiatives that increased revenue by 40%. My market research helped identify new lead sources, while acquisition strategies increased client acquisition by 40% and retention by 30%.

At BluencoreGames Pvt Ltd., I supported investor relations, due diligence, and operational workflows as an Executive Assistant. Earlier, at AIC-NMIMS Incubation Centre, I contributed to SaaS product development and managed the B2B sales cycle.

Experience

Work history, roles, and key accomplishments

Current

E-commerce Intern

Current

Galeries Lafayette (India) | Aditya Birla Fashion & Retail L

Sep 2026 - Present (2 months)

Auditing the e-commerce website and benchmarking it against Indian and international brands to identify UX and customer journey improvements. Developing recommendations to improve the purchase journey and customer retention.

Google Sheets Ecommerce UX Analysis Customer Journey Mapping Competitor Benchmarking

Current

E-commerce Intern

Current

Galeries Lafayette (India) | Aditya Birla Fashion & Retail L

Sep 2026 - Present (2 months)

Google Sheets Ecommerce UX Customer Journey Benchmarking

Executive Assistant

BluencoreGames Pvt Ltd.

Jun 2025 - Aug 2026 (1 year 2 months)

Supported investor relations, led government registrations and grant applications, facilitated due diligence, evaluated commercial agreements, oversaw vendor relationships, coordinated import/export documentation, and streamlined Founder Office operations.

Investor Relations Stakeholder Management Due Diligence Vendor Management Financial Coordination Import Export SOP Development Legal Documentation Registration With Government Agencies Import export documentation

Strategy Associate

Magik Properties

Jun 2023 - Sep 2024 (1 year 3 months)

Drove growth initiatives, increasing revenue by 40%. Conducted market research, unlocking new lead sources and boosting qualified leads by 25%. Developed acquisition strategies, raising client acquisition by 40% and retention by 30%.

Market Research Growth Strategy Client Acquisition Retention Competitive Analysis Lead Generation Retention Strategy

Innovation Associate

AIC-NMIMS Incubation Centre

Jun 2022 - May 2023 (11 months)

Led a cross-functional team, improving project efficiency by 40%. Drove SaaS product development from research to optimization using user insights. Managed the full B2B sales cycle, increasing revenue by 40% and training new reps.

Cross functional Leadership SaaS Product Development B2B Sales Customer Relationship Management SaaS Product Development Revenue Growth