In my independent D2C brand growth engagements, I partner with Shopify founders on paid acquisition funnels built around profitable growth. For a premium spiritual home decor brand, I scaled cold-audience campaigns to 6.78x purchase ROAS and ₹8.70L+ realized revenue.
For a luxury jewellery brand, I developed creative-led acquisition funnels that brought link click costs to ₹4.80 and supported annual gross sales of more than $1.0M, up 311% year over year. For high-ticket collectibles, I deployed pre-shipment automation and checkout improvements that helped secure a 98.5% order fulfillment rate.
At Intelsoft, I planned and scaled Meta Ads campaigns, built full-funnel media buying strategies, and audited stores and landing pages for conversion improvements. I also wrote direct-response ad copy and introduced structured creative testing to address ad fatigue.
Earlier, I worked on performance marketing, content strategy, analytics, and email marketing at Nextrics Software Solutions, Tpulsa Transforming Enterprise Ltd, and Mantra Outsourcing Pvt Ltd. I hold an MCA from BBA University, Lucknow, and a SAFE® Agilist Certification from Scaled Agile Academy.
