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Sushmita Singh

@sushmitasingh4

Message

I turn e-commerce, merchandising, and customer-behavior data into conversion and campaign performance improvements.

India

Message

At Lenovo, I lead e-commerce analysis for North America and LATAM merchandising teams, turning site, customer, product, sales, conversion, and campaign data into actionable decisions.

I built Power BI dashboards and automated Excel trackers, identified wishlist-to-cart friction, and helped reduce drop-off by 18% while improving conversion by 12% in three months. I also lead seasonal reporting for BFCM and Amazon Prime Day and develop sales and traffic forecasts.

Previously at Swiggy and Nykaa Fashion, I built operational reporting, supported target planning, managed on-site merchandising, and contributed to A/B testing, search, SEO, and customer-journey optimization.

Experience

Work history, roles, and key accomplishments

Current

Senior E-commerce, Digital & Commercial Analyst

Current

Lenovo

Jul 2024 - Present (2 years 2 months)

Promoted to Senior Analyst for driving high-impact insights supporting merchandising and campaign performance decisions. Serves as primary data analyst for North America and LATAM merchandising teams, delivering actionable insights across site performance, customer behavior, and campaigns.

Adobe Analytics SQL Power BI Excel Data Analysis E commerce analytics Dashboarding Forecasting

Senior Executive - Operational & MIS Business Analytics

Swiggy

Sep 2023 - Jun 2024 (9 months)

Managed daily, weekly, monthly, and quarterly performance reporting for sales teams within Swiggy Marketplace, identifying trends, gaps, and business opportunities. Built and launched business dashboards and reporting processes, improving visibility into operational KPIs.

MIS Business Analytics Reporting Dashboarding KPI Tracking Stakeholder Management

Executive - Site Merchandising & Customer Journey

Nykaa Fashion E-Retail Pvt Ltd

Jul 2022 - Jul 2023 (1 year)

Managed daily merchandising activities across key on-site properties and Westernwear categories, monitoring CTR, page views, revenue, and customer engagement. Supported A/B testing and site optimization initiatives to improve customer experience and conversion.

Site Merchandising A B Testing SEO Customer Journey Analytics Content Strategy

Retail Planning and Merchandising Intern

Reliance Brands Ltd

Jan 2022 - Apr 2022 (3 months)

Conducted competitive benchmarking and gap analysis for West Elm's furniture category, developed an assortment strategy for the spring-summer season, and managed weekly inventory reporting.

Retail Planning Merchandising Competitive Analysis Inventory Management