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@rishabjain2
Performance-focused Ecommerce Manager with expertise in retail media strategy.
I am a performance-focused Ecommerce Manager with over 3 years of experience scaling global brands across platforms like Amazon, Flipkart, Tesco, and Sainsbury’s. My expertise lies in full-funnel media strategy, retail optimization, and data-backed growth planning across diverse markets including the UK, US, Germany, and India. I have successfully led campaign execution and portfolio strategy for over 50 brands, achieving measurable results such as a 35% increase in ROAS and an 18% uplift in CVR through A/B testing and creative enhancements.
My strength is in merging retail media science with sharp business acumen, translating consumer insights into growth outcomes while building seamless, multi-market activation playbooks. I have overseen advertising budgets exceeding INR 22 Crores (~£2.2M) annually and am now aiming to transition into a more strategic, leadership-focused eCommerce role with global impact.
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Work history, roles, and key accomplishments
Publicis Global Delivery, Publicis Media, Publicis Groupe
Jul 2024 - Present (1 year 4 months)
Drove growth for 5+ global CPG brands on platforms like Amazon, Boots, Tesco, and Sainsbury's, leading full-funnel media strategies across Search, Programmatic, and Social commerce. Managed campaigns using Amazon Marketing Services, Amazon DSP, and Amazon Marketing Cloud, overseeing over £2.2M in annual ad budgets across multiple markets.
Publicis Global Delivery, Publicis Media, Publicis Groupe
May 2023 - Jun 2024 (1 year 1 month)
Supported digital retail campaign execution and reporting for key FMCG clients across Amazon UK & US. Built keyword & ASIN performance trackers and created client-ready reports highlighting ad efficiency, ACoS, CTR, and conversion trends.
ANS Commerce (A Flipkart Company)
Feb 2022 - Apr 2023 (1 year 2 months)
Managed media planning and execution for 50+ D2C brands across lifestyle, fashion, and FMCG verticals, executing campaign strategies on Amazon Ads, Facebook, Google, and Flipkart Ads. Delivered up to 3.2x ROAS on high-volume SKUs with strategic budget allocation.
Degrees, certifications, and relevant coursework
Bachelor of Technology , Computer Science
2017 - 2021
Grade: 4.0
Activities and societies: College Marketing Head
Graduated in B. Tech (Computer Science), Applied Machine Learning
Software and tools used professionally
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