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Priyanka Rajpali

@priyankarajpali

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AI-native growth marketer driving full-funnel GTM and paid-media performance.

India

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What I'm looking for

I’m looking for a role where I can own full-funnel GTM end to end—paid media, CRM, and lifecycle—while building AI-native workflows (Clay/n8n/Make) to improve CAC efficiency, ROAS, and measurement with real multi-market impact.

I’m a growth and performance marketing professional with 5+ years of end-to-end ownership across full-funnel demand generation, paid media, CRM, and multi-market GTM. I built two markets from zero, generating $14M in revenue pipeline at a $2.30 blended CAC, and I’ve managed $10M+ in annual paid spend delivering 5× ROAS.

I operate like an engineer: I build live GTM workflows in Clay, n8n, and Make to automate lead enrichment, audience segmentation, and performance reporting—compressing time-to-insight by ~40%. I’ve also led integrated campaigns across digital, social, OOH, influencer, and podcast (including a Women Who Dream campaign with 30× reach expansion and 20% uplift in applications), and I combine hands-on execution with clear measurement via GA4 and multi-touch attribution.

Experience

Work history, roles, and key accomplishments

Campaign Manager, GTM Growth

MPOWER Financing

Sep 2025 - Apr 2026 (7 months)

Built a full-funnel growth engine from zero across Nepal and Pakistan, generating $14M loan volume and 2,000+ approved conversions at a sustained $2.30 blended CAC. Deployed AI-assisted GTM workflows using Clay, n8n, and Make and led an integrated Women Who Dream campaign across digital, social, OOH, influencer, and podcast.

GTM Google Quora WhatsApp Nurturing Clay N8n Make Lead Enrichment Audience Segmentation performance reporting Integrated Campaigns Influencer Marketing OOH Podcast Marketing

Paid Media Manager, NAMER & UK

Brainlabs Digital

Nov 2023 - Jul 2025 (1 year 8 months)

Managed $10M+ in annual paid media across Meta, Google, LinkedIn, and TikTok, delivering 5× ROAS and +14% CTR across verticals. Built an AI experimentation framework using Microsoft Cortex and developed cross-channel attribution using GA4, DV360, Looker Studio, and CM360.

Paid Media Management Meta Ads Google Ads LinkedIn Ads Cortex AI Experimentation Creative Testing GA4 DV360 Looker Studio CM360 A B Testing

Head of Marketing & Communications

Sugarhouse Properties

Oct 2022 - Sep 2023 (11 months)

First marketing hire, building the marketing function from zero including a martech stack (GA4, Meta Pixel, GTM, SEMrush), brand identity, website rebuild, SEO architecture, and paid media across Meta, Google, and LinkedIn. Grew a two-sided marketplace to 300+ partner networks and produced/direct 10+ YouTube brand videos independently.

Marketing Strategy MarTech Implementation GA4 META Pixels Google Tag Manager SEMrush Brand Identity SEO Paid Media Google LinkedIn Marketplace Growth Editing

Sales & Marketing Manager

Unacademy

Aug 2019 - Oct 2021 (2 years 2 months)

Scaled and led a 15-person revenue team across 10,000+ learner accounts, exceeding targets by 120% and delivering $3M+ in monthly revenue through outbound, upsell, cross-sell, and retention. Owned lifecycle revenue funnels driving $40M+ annually, building Salesforce MQL-to-SQL frameworks, lead scoring, and automation.