Open to opportunities

Chris Chettiar

@chrischettiar

Growth marketer with 5+ years scaling D2C and SaaS acquisition, funnel performance, and revenue through fast experiments.

India

Message

What I'm looking for

I’m looking to own full-funnel growth end-to-end—paid, organic, lifecycle, and CRO—using rapid experimentation and clear measurement to scale revenue for D2C/SaaS teams.

I’m a growth marketer who owns full-funnel growth strategy—paid, organic, lifecycle, and content—with a bias toward fast experimentation and measurable outcomes. I’m comfortable working remotely across async teams and turning data into actions quickly.

Most recently, I helped scale a D2C wellness brand from $720K to $3M+ ARR. I’ve driven performance-led brand building, optimized $60K+/month across Google Ads and Meta Ads while maintaining 4–5x ROAS, and improved LTV:CAC by 12% through funnel optimization and lifecycle restructuring.

I lead go-to-market for flagship launches, build high-performing content operations, and strengthen CRO using systematic A/B testing. I’ve also implemented automation—like AI chatbot integration to improve sales by 15% and lead generation by 30%, plus AI-powered content workflows to enable high-volume UGC ad production at lower cost.

My approach is simple: test quickly, measure relentlessly, and scale what works. I’m eager to join a team where I can keep pushing acquisition efficiency, referral growth, and conversion gains across the customer journey.

Experience

Work history, roles, and key accomplishments

Current

Growth Consultant (Part Time)

Current

Zero Penny

Apr 2026 - Present (2 months)

Built AI-powered content and UGC ad workflows to scale organic social and high-volume ads at significantly lower costs. Deployed sales bots to lift first-contact conversion by 7% and improved qualified lead growth (+15%) and conversions (+10%), while launching referral programs driving 20% of new sign-ups.

Sales Automation Clawdbot Claude ArcAds Heygen SEO Referral Programs ClawdBot

Digital Marketing Lead

Brainstorm Force

Dec 2025 - Apr 2026 (4 months)

Scaled qualified traffic (+22%) and sign-up rates (+12%) through rapid channel experimentation across growth touchpoints. Reduced CAC by 14% in under 4 months by reallocating budgets using GA4 and Looker Studio insights, and launched affiliate/influencer referrals contributing 17% of new sign-ups.

GA4 Looker Studio Paid Media Optimization Conversion Rate Optimization Affiliate Marketing Influencer Marketing Experimentation

Brand and Growth Manager

Smotect

Aug 2023 - Nov 2025 (2 years 3 months)

Scaled Smotect’s annual revenue from ~$720K to $3M+ over two years through performance-led brand building and go-to-market execution. Owned $60K+/month Google and Meta ad budgets, maintained 4–5x ROAS, improved landing page conversions by 20% via CRO/A-B testing, and increased sales by 15% and lead generation by 30% through AI chatbot integration.

Google Ads Meta Ads ROAS CRO A B Testing Lifecycle Marketing AI Integration Landing Page Optimization Go To Market

Content & Community Manager

Sportskeeda

Jan 2023 - Aug 2023 (7 months)

Led content strategy for combat sports verticals (UFC, MMA, boxing), driving 20% growth in website traffic and a 25% increase in lead generation. Managed production of 10 SEO-optimized articles daily with 95% on-time delivery, and improved engagement by 10% while reducing bounce rate by 5%.

SEO Content Strategy Content Operations Editorial Improvements Community Management Discord Telegram UFC MMA Boxing Content

Growth Marketing Manager

Claystack

Aug 2020 - Dec 2022 (2 years 4 months)

Managed a $50K paid media budget across Web3 channels, delivering consistent 3–4x ROAS. Grew organic search traffic by 40% with targeted SEO and content strategy, increased organic reach by 30% via multi-platform content calendars, and improved LTV by 20% through CRM and marketing automation.

Paid Media ROAS SEO CRM Automation Zoho HubSpot Mailchimp Organic Growth