Open to opportunities

Priyanka Kannan

@priyankakannan

Growth consultant combining DeFi community strategy and revenue-focused GTM operations to drive retention and measurable growth.

Zimbabwe

Message

What I'm looking for

I’m looking for a growth-focused role where I can own GTM execution, align product/community feedback with measurable KPIs, and drive retention and revenue using analytics, automation, and strong stakeholder collaboration.

I’m a Growth Consultant focused on building momentum where communities meet measurable revenue. At STFX, I advised a DeFi asset management strategy and managed 10 KOLs that generated $4M+ in trading volumes, while expanding relationships with high-value DAO members to increase retention by 30%.

I also bring a strong GTM and operations mindset from PriceLabs and Freshworks. I overhauled 3 verticals, structured a GTM that generated $350K ARR and an NPS score of 89, trained Solution Consultants and CSM teams (driving 18% higher retention), and used sales performance analytics and dashboards to optimize forecasting, reduce costs by 23%, and support lead generation growth.

Experience

Work history, roles, and key accomplishments

Current

Growth Consultant

Current

STFX

May 2024 - Present (2 years 2 months)

Advised a DeFi asset management business and managed KOLs to generate $4M+ in trading volumes. Worked on integrating emerging decentralized exchanges and coordinated with product and marketing to align community feedback with growth features.

DeFi Asset Management KOL Management Trading Volume Growth Community Management Decentralized Exchange Hyperliquid Vertex KPI Tracking

Sales Operations & GTM

PriceLabs

Dec 2023 - Jul 2024 (7 months)

Managed go-to-market and operations across property management SaaS verticals, supporting business development, operations, and retention. Built GTM strategy to reach $350K ARR, improved retention by 18%, and contributed to lead generation growth and cost reductions.

Go To Market Strategy GTM Business Development Market Research Sales Training Sales Enablement Demos Retention Strategy Sales Performance Analytics Forecasting KPI Analysis Lead Generation Competitor Analysis NPS Operational Tools

Account Executive - SMB

Freshworks

Aug 2021 - May 2023 (1 year 9 months)

Acquired and managed clients in the US East region for the flagship ITSM product, achieving $279K+ revenue in 18 months. Closed 145+ deals, improved conversion and churn outcomes, and delivered data-driven insights via Power BI.

SMB Sales ITSM Sales Deal Closing Customer Onboarding Power BI Sales Analytics Forecasting

Strategy & Operations Consultant

IPAC Management Consulting

Sep 2020 - Jun 2021 (9 months)

Assisted a major political party with strategy and on-ground execution toward electoral victory. Synthesized segmented strategies and conducted root-cause analysis of prior election defeats through statewide discussions and interviews.

Ground Execution Segmentation Strategy Hyperlocal Campaigns Root Cause Analysis Voter Outreach Interviewing

Business Development

Uable

Mar 2020 - Sep 2020 (6 months)

Drove business growth for EdTech startups by generating new and retention sales and improving onboarding and sales associate performance. Led lead generation campaigns and used data-driven methods with Excel and Periscope to track sales performance metrics.

Business Development Sales Growth CRM Training Lead Generation Data Driven Sales Excel Periscope Content and Interactive Lead Campaigns Edtech Sales

Analyst, CEO’s Office

Trio Smartechs

Jul 2019 - Mar 2020 (8 months)

Supported the CEO of an early-stage social media platform with communication, marketing strategy, and market research. Developed marketing strategies (₹500K budget) that improved CTR and increased growth of MAUs by 15% through user-requirement-driven, data-informed initiatives.

Social Media Marketing Market Research Marketing Strategy CTR Optimization MAU