Priyangkush Baruah
@priyangkushbaruah
Senior Product Marketing Manager turning customer insights into positioning, pricing, and end-to-end GTM growth.
IndiaWhat I'm looking for
I’m a Senior Product Marketing Manager with 6+ years across enterprise SaaS, GTM consulting, and commercial analytics. At Vantage Circle (Vantage Fit), I’m the sole PMM owning North American GTM end to end, reporting to the CTO.
I build positioning and pricing decisions from customer research—not just campaigns. I analyzed HubSpot CRM data, sales calls, and customer interviews to unify messaging across Sales, web, and outbound (close rate 14% → 24%).
I lead commercial strategy by diagnosing the real blockers in the funnel. When a falling SQL-to-win rate showed up, I found the objection was trust, not price—so I repositioned around sustained engagement and adjusted pricing, closing 11 enterprise logos in one quarter.
Operationally, I’ve made my PMM work “AI-native.” I built AI documentation workflows with Claude Code + MCP, cutting enablement-doc turnaround from a week to two days, and I created an Annual Wellness Calendar adopted org-wide across Sales, CX, web, and paid.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
Vantage Circle (Vantage Fit)
Jan 2024 - Present (2 years 6 months)
Sole product marketing manager for Vantage Fit’s North American GTM, owning end-to-end work from customer research and positioning to pricing, launches, enablement, and pipeline generation. Built AI-native GTM documentation workflows (Claude Code, MCP) and improved commercial outcomes including closing rate (14%→24%) while scaling ARR ($~50K→$~300K).
Product Marketing Specialist
Vantage Circle (Vantage Fit)
Jul 2022 - Dec 2023 (1 year 5 months)
Owned GTM execution as a product marketing specialist, shifting demand generation from top-of-funnel traffic to higher-value tools (e.g., ROI calculators and wellness templates) and improving demo qualification. Built a centralized help portal with CX to close the gap between sales messaging and day-one user experience.
Business Operations Associate
ZS Associates
Jan 2017 - Jan 2019 (2 years)
Supported life-sciences and healthcare commercial analytics consultancy clients by running targeting and alignment operations for multinational pharma stakeholders. Configured business rules against clinical datasets, presented proposals, and built process automations that cut execution time by ~30%.
Assistant Manager
Tata Motors
Jan 2016 - Jan 2017 (1 year)
Worked in the Engineering Research Centre on prototype development with cross-functional engineering and testing teams.
Education
Degrees, certifications, and relevant coursework
NIT Silchar
Bachelor of Technology, Mechanical Engineering
Activities and societies: National Mathematics Olympiad: Gold medalist (2009); Silver medalist (2008).
Earned a B.Tech in Mechanical Engineering from NIT Silchar.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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