At Vantage Circle, I partner with sales and product leadership to turn business objectives into quarterly GTM plans, with defined audiences, messaging, channel mix, and pipeline targets. I also own marketing-sourced pipeline reporting from MQL through closed-won.
I lead GTM execution for product feature launches and run integrated campaigns across paid media, email, content, and social. By testing targeting, creative, and messaging, I grew qualified demo pipeline by 20%+ quarter-over-quarter and improved landing page conversion rates by 22%.
I manage paid campaigns across Google Ads, LinkedIn Ads, and Meta Ads, and built performance dashboards in HubSpot, Looker Studio, and GA4. For ABM programs, I work with sales on target accounts and create tailored materials such as pitch decks and ROI calculators.
I produce content and sales enablement assets, including thought leadership, case studies, and sales collateral. I use Claude, GPT, and Gemini in my daily work to create content variants, personalize outreach, synthesize competitive intelligence, and speed up campaign execution.
