Vigneshwar Balaji Prabhakaran
@vigneshwarbalaji
Product Marketing Manager leveraging GTM strategy and sales enablement to drive B2B SaaS launches and pipeline.
IndiaWhat I'm looking for
I’m a Product Marketing Manager with 3+ years of experience in go-to-market (GTM) strategy, product positioning and messaging, sales enablement, and marketing automation for B2B SaaS. At LuminVibe Technologies, I owned product marketing, GTM strategy, and launch execution from inception through pilot.
I led ICP research with structured interviews with 30+ Chartered Accountants, translating complex product capabilities into clear value for technical and non-technical buyers—supporting 30+ pilot sign-ups with a 90% conversion rate. I also built 15+ core sales enablement assets, executed a 3-phase product launch, and integrated HubSpot, Zoho CRM, and n8n to eliminate lead leakage and save 10+ hours of manual work weekly.
Experience
Work history, roles, and key accomplishments
Product Marketing Manager
LuminVibe Technologies
May 2023 - Present (3 years 1 month)
Owned product marketing and GTM strategy for a B2B SaaS treasury platform, conducting ICP research via 30+ chartered accountant interviews and developing buyer personas to support a limited-seat pilot. Drove 30+ pilot sign-ups with a 90% conversion rate, built 15+ sales enablement assets, and implemented HubSpot/Zoho CRM+n8n workflows that eliminated lead leakage and saved 10+ hours per week.
Social Media Manager
M3Traffic
Aug 2021 - Aug 2022 (1 year)
Expanded cross-channel brand presence across YouTube, Instagram, and Facebook by producing 50+ targeted short- and long-form marketing assets. Built a consistent 12-month content pipeline, publishing 3–5 assets weekly and driving an estimated 200,000+ organic views.
Education
Degrees, certifications, and relevant coursework
University of York
Master of Science, Cyber Security
2022 - 2023
Completed 40 of 180 credits in the MSc Cyber Security program at the University of York during 2022–2023.
Hindustan Institute of Technology and Science
Bachelor of Computer Applications, Computer Applications
2018 - 2021
Earned a Bachelor of Computer Applications (BCA) from Hindustan Institute of Technology and Science in 2018–2021.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Website
vigneshbp.comPortfolio
vigneshbp.comSocial media
Job categories
Skills
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