
Priscila User
@priscilauser1
Marketing and communications specialist with Coca-Cola who co-led a DEI campaign that increased female hiring by 30%+.
What I'm looking for
At Solar Coca-Cola, I co-led the “Vozes Solares” DEI campaign, which achieved a 30%+ increase in female hiring within one year. I also coordinated the Refpet line inauguration, attended by international Coca-Cola leaders, and the annual Coca-Cola Christmas Caravan.
At Red Acre Ltd., I produced UX copy and maintained knowledge base documentation across multiple fintech brands. I also built FAQ libraries and canned response templates, and conducted pre-launch QA of products and websites for brand consistency and compliance.
At Grupo Marista, I coordinated internal and external communications and marketing strategies, created social and email content, and supported student enrollment through customer service. Earlier, at Futura Produções, I managed social media content and scheduling and monitored performance.
My work spans marketing and communications across Brazil, Malta, and Sweden, including content strategy, social media, UX writing, trade marketing, and customer engagement. I’m currently based in Sweden and open to remote roles internationally.
Experience
Work history, roles, and key accomplishments
User Experience Writer
Red Acre Ltd
Jun 2023 - Dec 2023 (6 months)
Produced UX copy and maintained knowledge base docs across multiple fintech brand portfolios. Conducted pre-launch QA of products and websites ensuring brand consistency and compliance. Built FAQ libraries and canned response templates improving Customer Support efficiency. Collaborated with Marketing, CX, and Product teams across simultaneous live brands.
UX Content Writer / Knowledge Base Agent
Red Acre Ltd
Jun 2023 - Dec 2023 (6 months)
- Review and QA new products/services delivered by other teams.
- Handle multiple brands and monitor the live performance, flagging an immediate solution if needed.
- Work with the Marketing Team as a bridge between departments to test new websites before going live.
- Make sure the updates requested by the brand owners are reflected in all brand-related material.
- Write and assist with the crea
Customer Specialist
Inside Out PR
Apr 2022 - Jun 2022 (2 months)
Managed complex B2C client relationships for beauty industry PR agency. Supervised influencer/press seeding campaigns; produced analytical reports for strategy.
Customer Engagement
Inside Out PR
Apr 2022 - Jun 2022 (2 months)
- Assist the teams with complex customer questions through oriented problem solving using skills like time management and arranging meetings between agency and clients by video or presently, ensuring internal and external customer satisfaction.
- Event planning and budget control.
- Plan and oversee social media presence related to beauty.
- Engage in document checking to ensure documents submitte
Trade Marketing Specialist
Solar Coca-Cola
May 2019 - Nov 2021 (2 years 6 months)
Co-led 'Vozes Solares' DEI campaign — achieved 30%+ increase in female hiring within one year. Coordinated Refpet line inauguration attended by international Coca-Cola leaders & government. Managed B2B relationships, promotional campaigns, and monthly sales forecasting via SAP/UXT. Coordinated annual Coca-Cola Christmas Caravan — large-scale regional activation.
Trade Marketing and Event Management
Solar Coca-Cola
May 2019 - Nov 2021 (2 years 6 months)
- Maintain a sustainable strong B2B relationship by providing the best possible representation of the brand.
- Responsible for the implementation of promotional international campaigns.
- Coordinate marketing events, and sponsoring events.
- Monitor and analyze sales performance to measure effectiveness and work with the Sales Team to develop forecasts in line with budgets to reach monthly target
Communication and Marketing Analyst
Grupo Marista
Dec 2015 - Jan 2019 (3 years 1 month)
- Handle customer communication on behalf of the school.
- Draw up contracts and agreements with several suppliers of marketing materials.
- Provide necessary documentation to verify our clients and the suppliers' reliability.
- Edit or create marketing materials such as monthly brochures and promotional items.
- Create content for social media and email marketing.
- Photograph internal events
Social Media Marketing Specialist
Futura Produções
Aug 2015 - Dec 2015 (4 months)
Managed brand social media: content creation, scheduling, and performance monitoring. Handled day-to-day client SLAs and produced event photography for digital content.
Social Media and Press Relation
Futura Produções
Aug 2015 - Dec 2015 (4 months)
- Manage social media accounts and create and schedule content.
- Increase social media following and monitor all work performed by the company, or related to it.
- Photograph events where the client was invited or present.
- Responsible for management of the day-to-day business with customers according to existing contracts and SLAs.
Chief of Staff of the Planning Secretariat
Secretaria Municipal de Planejamento de Marabá - SEPLAN
Mar 2015 - Jun 2015 (3 months)
- Develop and implement a comprehensive internal communication strategy to facilitate the smooth flow of information within the Planning Secretariat.
- Ensuring that internal communications align with organizational goals and contribute to the effective functioning of the corporate communication system.
- Provide guidance and direction on communication practices to internal teams, fostering a shar
Social Media and Journalist
Matilde - Conteúdo e Guerrilha
Feb 2014 - Jan 2015 (11 months)
- Assist in the production and creation of content for the radio program "Cidade Viva", for Matilde's blog and some of their clients.
- Establish a relationship with journalists and the community in general and be in charge of the operationalization of services and production budgets.
- Responsible for the management of the day-to-day business with customers according to existing contracts and S
Jornalism Apprentice
Mútua - Caixa de Assistência dos Prof. do CREA
Apr 2012 - Mar 2014 (1 year 11 months)
- Maintain a good relationship with the client and prospect new associates. Also responsible for the copywriting and creation of graphic pieces for the association's website and Facebook page.
- Customer service to understand problems, deliveries, receipts and ensure demand progress
- Seek partnerships with restaurants, schools, colleges and other institutions to guarantee discount benefits to as
Journalism Specialist
Mutua / CREA
Apr 2012 - Mar 2014 (1 year 11 months)
Copywriting and graphic pieces for the association's website and Facebook page. Negotiated institutional partnerships; managed data entry and contract documentation.
Receptionist
People Gestão - HR
Jan 2009 - Jan 2009 (0 months)
- Mantain internal and external communication for problem resolution.
- Maintain a good relationship with the customer and prospect new business.
- Make calls and e-mail candidates informing them of the feedback on their applications.
- Organize the recruiter's appointments and ensure that the interviews were on time avoiding conflicting schedules and optimizing the time management of different r
Education
Degrees, certifications, and relevant coursework
Cambridge English
Certificate in Advanced English
Issued May 2023
SHELTER
Ship Security Familiarization Course
Issued Jul 2022
Shelter Santos
Ship Basic Safety Course
Issued Aug 2022 · Expires Aug 2027
Estácio
Pós-Graduação, Comunicação e Marketing em Mídias Digitais
2017 - 2018
Estácio
Bachelor's Degree, Journalism
2011 - 2014
Brazil
Colégio Adventista de São Luís
ensino médio, Ensino Médio
2007 - 2009
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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