Joana Marçalo
@joanamaralo
Digital Marketing & E-Commerce Specialist | Strategy, Content & Web Creation
What I'm looking for
Aqui tens a tradução em inglês, ajustada e polida para soar natural, fluida e altamente profissional no contexto corporativo internacional de trabalho remoto:
Results-driven Marketing & Communication Specialist with a Master’s degree in Marketing & International Business and currently pursuing an MBA in Digital Marketing & Analytics.
My specialty lies in bridging the gap between storytelling and performance marketing.
Driven by a proactive, results-oriented approach, my experience spans everything from digital strategy to hands-on technical execution:
• Strategy & Performance: SEO management and optimization, Paid Media campaigns (Meta Ads), Email Marketing, and consumer journey analysis.
• Web Development & Content: Website creation and management (WordPress, Elementor), multimedia content production (CapCut, Filmora, Canva), and execution of organic growth strategies.
• Global Reach & Project Management: E-commerce Trainer for international markets; event management and institutional communication; marketing plans for international expansion.
A proven track record in project management, event coordination, and strategic marketing execution. I am passionate about helping remote teams expand their digital presence through data-backed strategies and impactful brand experiences.
With strong project management skills and a high level of initiative, I am looking to join remote teams where I can elevate the brand's digital presence and drive measurable impact.
Experience
Work history, roles, and key accomplishments
Marketing and Advertising Specialist
Innovationplus | Farmi
Apr 2025 - Apr 2026 (1 year)
Creation and management of institutional websites, social media management, development of marketing plans, design, and support for human and administrative resources.
E-Trainer - International Markets and Digital Media
Edicad
Apr 2025 - Jul 2025 (3 months)
Focused on international e-commerce, development of digital marketing plans, and monitoring and evaluation of marketing plans.
Communication and Public Relations
Coimbra Education School
Jan 2024 - Dec 2024 (11 months)
Managed events, social media, and website, handled internal and external communication, student recruitment for higher education, and video editing.
Research Grant in Design and Multimedia
Polytechnic University of Coimbra
Nov 2022 - Jun 2023 (7 months)
Managed projects for Agir4innovation, focusing on communication, event management, social media and website management, internal and external communication, team management, report writing, video editing, and follow-up meetings.
Education
Degrees, certifications, and relevant coursework
Coimbra Business School | ISCAC
Master, Marketing and International Business
2022 - 2024
Master in Marketing and International Business from Coimbra Business School | ISCAC from 2022 to 2024.
Coimbra Education School | ESEC
Bachelor, Organizational Communication
2019 - 2022
Bachelor in Organizational Communication in the Marketing path from Coimbra Education School | ESEC from 2019 to 2022.
ENEB - Escuela de Negocios Europea de Barcelona
Master of Business Administration, Digital Marketing & Analytics
2026 -
Grade: 9.6
Activities and societies: Marketing
MBA in Digital Marketing & Analytics from ENEB - Escuela de Negocios Europea de Barcelona.
Coimbra Business School | ISCAC
Specialized Course, Marketing Techniques and Management
2014 - 2016
Specialized Course in Marketing Techniques and Management from Coimbra Business School | ISCAC from 2014 to 2016.
Tech stack
Software and tools used professionally
Availability
Location
Website
joanamarcalo.comSalary expectations
Social media
Job categories
Skills
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