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Joana MarçaloJM
Open to opportunities

Joana Marçalo

@joanamaralo

Digital Marketing & E-Commerce Specialist | Strategy, Content & Web Creation

Portugal
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What I'm looking for

I'm looking for opportunities to build performance-focused digital marketing, websites, and customer experiences while contributing to communication, social media, and marketing strategy.

Aqui tens a tradução em inglês, ajustada e polida para soar natural, fluida e altamente profissional no contexto corporativo internacional de trabalho remoto:

Results-driven Marketing & Communication Specialist with a Master’s degree in Marketing & International Business and currently pursuing an MBA in Digital Marketing & Analytics.

My specialty lies in bridging the gap between storytelling and performance marketing.

Driven by a proactive, results-oriented approach, my experience spans everything from digital strategy to hands-on technical execution:

Strategy & Performance: SEO management and optimization, Paid Media campaigns (Meta Ads), Email Marketing, and consumer journey analysis.

Web Development & Content: Website creation and management (WordPress, Elementor), multimedia content production (CapCut, Filmora, Canva), and execution of organic growth strategies.

Global Reach & Project Management: E-commerce Trainer for international markets; event management and institutional communication; marketing plans for international expansion.

A proven track record in project management, event coordination, and strategic marketing execution. I am passionate about helping remote teams expand their digital presence through data-backed strategies and impactful brand experiences.

With strong project management skills and a high level of initiative, I am looking to join remote teams where I can elevate the brand's digital presence and drive measurable impact.

Experience

Work history, roles, and key accomplishments

ED

E-Trainer - International Markets and Digital Media

Edicad

Apr 2025 - Jul 2025 (3 months)

Focused on international e-commerce, development of digital marketing plans, and monitoring and evaluation of marketing plans.

Education

Degrees, certifications, and relevant coursework

CI

Coimbra Business School | ISCAC

Master, Marketing and International Business

2022 - 2024

Master in Marketing and International Business from Coimbra Business School | ISCAC from 2022 to 2024.

CE

Coimbra Education School | ESEC

Bachelor, Organizational Communication

2019 - 2022

Bachelor in Organizational Communication in the Marketing path from Coimbra Education School | ESEC from 2019 to 2022.

EB

ENEB - Escuela de Negocios Europea de Barcelona

Master of Business Administration, Digital Marketing & Analytics

2026 -

Grade: 9.6

Activities and societies: Marketing

MBA in Digital Marketing & Analytics from ENEB - Escuela de Negocios Europea de Barcelona.

CI

Coimbra Business School | ISCAC

Specialized Course, Marketing Techniques and Management

2014 - 2016

Specialized Course in Marketing Techniques and Management from Coimbra Business School | ISCAC from 2014 to 2016.

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