Débora Diettrich

Oversee budget, cross-functional teams, and external stakeholders to lead media buying and integrated digital and offline marketing campaigns across multiple markets; own end-to-end growth from paid and organic acquisition to retention.

Led content creation and strategy across digital channels, managing a content team and CMS to drive growth and improve customer retention in key markets.

Managed performance marketing for two brands with focus on SEO, lead generation, account management and paid advertising to boost engagement and conversions.

Managed nine websites across three markets, developing content strategies and growing B2C traffic through SEO, affiliate partnerships, and influencer marketing.

Coordinated communications activities to support motorsports operations, contributing to PR, content and stakeholder engagement efforts.

Supported marketing initiatives for a sports data company, assisting with campaigns, content and remote coordination across teams.

Produced and reported television segments, managing editorial content and on-camera reporting for broadcast audiences.

Completed a Master of Arts in International Journalism focused on advanced journalistic practices and international media studies.

Completed a Master of Arts in Latin American Studies with coursework and research on Latin American politics and society.

Earned a Bachelor of Arts in Communication covering journalism, media studies, and communications practice.