Matt User

Driving growth and success in the education field through innovative digital marketing strategies.
Managed end-to-end content production and distribution pipelines for an international brand portfolio, driving 20% YoY top-line revenue growth through platform-native social campaigns. Oversaw creator and influencer pipelines, managing performance tracking, onboarding briefing processes, hook testing

[Field: Food, Travel, Art, Medicine, Plastic Surgery, NoProfit, Real Estate]

⬝Develop and implement comprehensive social media strategies across multiple platforms, aligning with the client's marketing goals and target audience.
⬝Manage and curate content calendars, ensuring a consistent posting that maximizes audience engagement and interaction.
⬝Utilize analytics tools to track metrics, provide

Volunteered internationally in Berlin, Germany, contributing to organizational activities and gaining cross-cultural experience.

Trusted to bridge the gap between creative storytelling and hard business data. I own the entire social ecosystem - from high-level strategy and paid ad campaigns to community management and influencer outreach - ensuring every post drives brand authority and measurable growth.
●Design and implement a social media strategy to align with business goals
●Manage social media marketing campaigns and d

●Operational support in the management of Masterclasses (product development, content delivery, organization of activities, relationships with third parties)
● Creation of graphic content (infographics, IG stories, training, and educational materials)
● Data analysis through Excel, with the creation of graphs, reports, pivot tables
● Creation and develop of Marketing Campaigns on Facebook and Inst

Responsible for organizing information and creating original content regarding different topics
www.emmereports.it/author/mattialipuma

● Developed comprehensive content strategies to enhance clients' social media presence.
● Created and implemented editorial plans tailored to target audiences.
● Managed community engagement and customer relationship management (CRM) initiatives.

●Set up, optimize and evaluate user acquisition campaigns for freemium games on Facebook, Google, Instagram, Ad Networks, DSP, and other media platforms;
●Using advanced reporting tools for deep analysis of the relevant conversions;
●Setting up hypotheses and then leading the tests for proving results as an A/B test
●Develop creative and innovative solutions;
●Discuss, collaborate, and work toget

●Making proficient sales transactions and suggestive selling - using proven techniques (i.e., related items, higher-quality items, transitional phrases);
●Enhances guest satisfaction by dealing with them professionally, displaying a positive and outwardly friendly attitude toward them;
●Actively engaging guests in 1-on-1 conversations, informing them of product features, benefits, offers, demonstr

●Marketing Automation Principles consultant for Microsoft for marketing campaign with emphasis on lead nurturing, lead prioritization, lead routing and driving funnel stage progression.
●In daily contact with various marketers on the client-side to coordinate the flawless execution process for each particular campaign.
●Directly involved in executing online marketing campaigns across WE, CEE, LATA

●Creating original content about different topics like films, series, tech and new media.

EMERGINGSERIES is an online platform that analyzes the different narrative forms of digital media.

●It is a multinational company - in pursuit of designing exquisite marketing and digital products that grow business and build relationships - that believe in creating things that bring out emotions, build relationships, make memories and serve the purpose welland.

"During his time with us, Mattia showed excellent communication skills, professionalism, punctuality, and a willingness to learn and

●I worked managing and updating Social Network Accounts (Facebook, Twitter, LinkedIn, YouTube, Google +) and newsletter, driving more traffic and good results to the company. I learnt how to create and plan successful marketing campaigns on Social Media Channels (as for example through Facebook Business Manager), how to be in contact with different clients producing materials and content for meet

●Prepare well-structured drafts using Content Management Systems.
●Proofread and edit blog posts before publication.
●Submit work to editors for input and approval.

● Collaborating with the Marketing office and in the educational field.

Grade: 110/110 with honors

Master's degree in Organization and Marketing for Business Communication, graduated with honors (110/110).

●Final mark: 110/110 with honors.
●The Master's Degree Course in Organization and Marketing for Business Communication trains professionals specialized in the field of marketing and business communication, with skills in the management of strategies and tools for the enhancement of businesses, including institutional relations, integrated design of products and services, brand promotion, human res

●Final mark: 110/110 with honors.

●Dissertation in Semiotics
Title: "The surreal world of Escher in advertising: a semiotic look"

●Professor: Gianfranco Marrone

Grade: 110/110 with honors

Bachelor's degree in Communication and Media Studies, graduated with honors (110/110). Dissertation on semiotics in advertising.

●One semester studying abroad for the Erasmus Exchange Programme.

●Being in contact with another culture and other ways of thinking contributed to evolving as a person and open my mind to different questions that encompass the current world.
Overall I became aware of possibilities (both academic, career-related, and social) that previously were absolutely beyond my horizons.