PREKSHA AB
@prekshaab
I build full-funnel BFSI marketing campaigns that turn content, events, and data into pipeline.
IndiaWhat I'm looking for
At LeadSquared, I build integrated BFSI marketing plans across India, APAC, and MENA, connecting brand visibility, lead generation, and retention.
I create AEO-optimized content, run targeted email campaigns, lead webinars and events, and partner with Sales, SDR, and Product teams on account-based marketing. My FY25–26 work engaged 334 mid-market and enterprise accounts, created 1,091 leads, and generated 347 demo requests.
Previously at SunTec Business Solutions, I shaped financial-services content strategy, scaled a podcast channel end-to-end, and created research-backed thought leadership. I also use LLMs and AI tools to sharpen campaign ideation, copy optimization, and messaging.
Experience
Work history, roles, and key accomplishments
Senior Vertical Marketing Specialist - BFSI
LeadSquared
Apr 2023 - Present (3 years 6 months)
Develops integrated marketing plans for the BFSI vertical, driving brand visibility, lead generation, and retention across India, APAC, and MENA. Manages email campaigns, webinars, ABM strategies, events, and AI-driven content optimization.
Developed content strategy and maintained brand voice across digital channels for the financial services sector. Built and scaled a podcast channel end-to-end and executed account-based campaigns.
Education
Degrees, certifications, and relevant coursework
AWS
AWS Cloud Practitioner Essentials, Cloud Computing
2021 - 2021
Completed the AWS Cloud Practitioner Essentials certification in 2021.
Symbiosis International University
MBA, Communication Management
2019 - 2021
Pursued an MBA in Communication Management from Symbiosis International University from 2019 to 2021.
Yale University
Online Flagship Course, Psychology
2020 - 2020
Completed Yale's Online Flagship Course in Introduction to Psychology in 2020.
Christ Junior College
Higher Secondary Certificate, Humanities
2013 - 2015
Completed Humanities studies at Christ Junior College from 2013 to 2015.
NLP
Certified NLP Practitioner, Neuro Linguistic Programming
Certified as a Neuro Linguistic Programming (NLP) Practitioner.
Amity University, Mumbai
BA, Journalism and Mass Communication
2016 - 2019
Earned a BA in Journalism and Mass Communication from Amity University, Mumbai from 2016 to 2019.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Job categories
Skills
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