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Miloni Shah

@milonishah

Message

I lead global content, GTM communications and integrated campaigns that drive growth across banking, SaaS and FMCG.

India

Message

I lead global content, GTM communications and integrated campaigns across banking, SaaS, gaming, BFSI and FMCG. At Standard Chartered, I shape social, paid marketing and strategic communications for global business, product and GTM teams.

I drive Straight2Bank product launches, feature adoption and customer communications, while building always-on frameworks for multi-market acquisition and engagement. I also led an Information & Cyber Security fraud-awareness campaign across India, Singapore and the UAE that reached 203M+ people and generated 477M+ impressions.

At OnMobile Global, I developed content marketing across 15+ markets for SaaS and PaaS gaming platforms, improving campaign performance through SEO, SEM and analytics. I managed a ₹3.2 Cr budget, generated 56 MQLs and 8 SQLs for a long-cycle B2B telco pipeline, and delivered storytelling at Mobile World Congress.

Earlier, I managed a ₹5.5 Cr+ BFSI P&L at Dun & Bradstreet India, created thought-leadership platforms and led CXO-focused content. My work also includes building SNAPIN's digital presence, BTL activations, packaging innovation and consumer-insight-led FMCG projects.

Experience

Work history, roles, and key accomplishments

Current

Senior Manager, Content & Design Studio

Current

Standard Chartered

Jan 2026 - Present (8 months)

Leads social media, paid marketing, and strategic communications, overseeing communication strategy aligned to $360K+ direct marketing budgets. Drives GTM communications for Straight2Bank and led a multi-country fraud awareness campaign with 203M+ reach.

Content Strategy Campaign Management Social Media Paid Marketing GTM Communications Employer Branding Strategic Communications

Senior Marketing & Communications Manager (Global)

OnMobile Global

Feb 2021 - Jan 2026 (4 years 11 months)

Designed and executed global content marketing strategy across 15+ markets for SaaS & PaaS gaming platforms. Managed ₹3.2 Cr marketing budget, optimized campaigns achieving 100%+ CTR growth, and generated 56 MQLs and 8 SQLs.

Content Marketing SEO SEM Google Analytics Budget Management Campaign Optimization B2B Marketing Event Marketing

Strategic Account Manager, Content & Events

Dun & Bradstreet India

May 2017 - Jan 2021 (3 years 8 months)

Managed ₹5.5 Cr+ P&L across key BFSI clients with Axis Bank as anchor client. Conceptualized and executed large-scale events and thought leadership platforms, and directed end-to-end content strategy for BFSI client communications.

Account Management Event Management Content Strategy BFSI P&L management Customer Relationship Management

Marketing Manager

Duval Enterprise Pvt. Ltd. – SNAPIN

May 2013 - Nov 2016 (3 years 6 months)

Developed annual marketing plan for herbs, spices & seasonings range and launched brand's digital presence and website redesign. Executed BTL activations, top chef tie-ups, and packaging innovations to boost market positioning.

Marketing Strategy Digital Marketing BTL Activations Brand Management Website Redesign