I've built analytics and reporting solutions for Irish Life Health, Teaching Council Ireland, NDLS, eFlow, SUSI, and NCS/Pobal through Abtran and Morgan McKinley. I created executive dashboards and translated customer, campaign, and digital KPI data into recommendations for teams and clients.
At WA.Technology, I defined GTM tracking specifications, built funnel frameworks, and led experimentation that increased website conversions by 20%. I also automated reporting with Python and Google Sheets, saving approximately 260 hours annually.
Through The Bunny Hoppers, I apply GA4, Search Console, SQL, BigQuery, Looker Studio, Claude, and Julius AI to real web and content data. My analysis contributed to a 35% increase in organic traffic and a 22% improvement in engagement.
