I'm a marketing and business data analyst with 3+ years of experience helping growth-stage and scaling businesses turn messy commercial data into decisions that actually move numbers.
My work sits at the intersection of analytics and business outcomes - funnel performance, customer lifetime value, retention diagnostics, pricing and monetisation analysis, and ROAS optimisation.
I work primarily in SQL and Python for data pipelines, Power BI and Looker Studio for stakeholder dashboards, and GA4/GTM for digital tracking.
A few things I've shipped that I'm proud of:
Took a 1,000+ SKU retail pricing and inventory operation from ~10% to ~40%
margin in 8 months through structured analytics and pricing strategy.
Built SQL/Python pipelines that cut manual reporting by 8–10 hours per week for a marketing team, replacing fragmented spreadsheets with a single source of truth.
Designed CLTV models (BG/NBD + Gamma-Gamma) to segment customer bases and reorient acquisition and retention spend toward high-value cohorts.
I hold a Grande École Master in Management and MSc in Marketing Management from EDHEC Business School (top-10 French Grande École), and I've worked internationally, including a digital consulting engagement in Luxembourg.
I'm currently open to remote-first roles with companies outside India, particularly in the EU and US, in marketing analytics, growth analytics, attribution, or any analytics-adjacent function where commercial thinking and technical execution need to work together.