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Mohd Hammad YousufMY
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Mohd Hammad Yousuf

@mohdhammadyousuf

Marketing & growth analytics professional. SQL · Python · Power BI · GA4. Open to remote roles globally.

India
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What I'm looking for

Seeking remote-first analytics roles with companies outside India, ideally EU or async-friendly US startups. Open to full-time or contract.

Focus areas: marketing analytics, growth, attribution, monetisation, or business intelligence. Relocation considered with visa support.

I'm a marketing and business data analyst with 3+ years of experience helping growth-stage and scaling businesses turn messy commercial data into decisions that actually move numbers.

My work sits at the intersection of analytics and business outcomes - funnel performance, customer lifetime value, retention diagnostics, pricing and monetisation analysis, and ROAS optimisation.

I work primarily in SQL and Python for data pipelines, Power BI and Looker Studio for stakeholder dashboards, and GA4/GTM for digital tracking.

A few things I've shipped that I'm proud of:

  • Took a 1,000+ SKU retail pricing and inventory operation from ~10% to ~40%

    margin in 8 months through structured analytics and pricing strategy.

  • Built SQL/Python pipelines that cut manual reporting by 8–10 hours per week for a marketing team, replacing fragmented spreadsheets with a single source of truth.

  • Designed CLTV models (BG/NBD + Gamma-Gamma) to segment customer bases and reorient acquisition and retention spend toward high-value cohorts.

I hold a Grande École Master in Management and MSc in Marketing Management from EDHEC Business School (top-10 French Grande École), and I've worked internationally, including a digital consulting engagement in Luxembourg.

I'm currently open to remote-first roles with companies outside India, particularly in the EU and US, in marketing analytics, growth analytics, attribution, or any analytics-adjacent function where commercial thinking and technical execution need to work together.

Experience

Work history, roles, and key accomplishments

MO
Current

Data & Digital Transformation Manager

M.Y. Optical

Oct 2023 - Jul 2025 (1 year 9 months)

Led analytics across a 1,000+ SKU retail portfolio covering pricing, inventory, and performance. Built operational dashboards accelerating root cause analysis. Partnered on pricing and promotion strategy, driving margin improvement from ~10% to ~40% in 8 months. Reduced manual errors 25% through automated reporting workflows.

IC
Current

Marketing Data Analyst

Independent Consultant

Aug 2025 - Present (10 months)

Built SQL/Python pipelines consolidating behavioral, sales, and CRM data, cutting manual reporting by 8–10 hrs/week. Defined acquisition, retention, and monetisation KPI frameworks for marketing teams. Delivered self-serve Power BI dashboards enabling non-technical stakeholders to track funnel health and experiment outcomes independently.

AL

Marketing Analytics Lead

A3H Consultants, LLP

Dec 2021 - Jul 2023 (1 year 7 months)

Co-founded a boutique growth analytics consultancy supporting early-stage and growth-stage companies. Delivered cohort, revenue, and lifecycle analysis to diagnose acquisition, conversion, and retention gaps. Built client business review dashboards and repeatable analytics frameworks used in strategic planning.

CR

Digital Project Manager

360Crossmedia

Aug 2018 - Feb 2019 (6 months)

Delivered a digital consulting platform for a Luxembourg-based agency, reducing booking friction by 60% and improving lead conversion. Managed cross-functional teams across scope, timelines, and stakeholder alignment using agile workflows.

Education

Degrees, certifications, and relevant coursework

EDHEC Business School logoES

EDHEC Business School

Master of Science, Marketing Management

2017 - 2020

Completed Grande École Master in Management and MSc. in Marketing Management, Luxury & Fashion Management with coursework and projects in marketing analytics and management.

Jamia Millia Islamia logoJI

Jamia Millia Islamia

Bachelor of Business Studies, Marketing

2013 - 2016

Completed Bachelor of Business Studies (Honors) in Marketing with focus on marketing principles and business studies.

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