Mani Thiruppathi
@manithiruppathi
Business analyst driving data-led product and marketing decisions.
IndiaWhat I'm looking for
I am a detail-oriented Business Analyst with five years of experience across marketing, CRM, and product analytics in retail, e-commerce, and SaaS environments. I transform raw data into actionable insights using SQL, Python, and BI tools to guide strategy and execution.
At Glance Digital Experience, I built launch dashboards in Power BI, automated multilingual review responses using Python and Gemini LLM, and delivered growth campaign analyses using advanced SQL. I focus on measurable impact — reducing tool costs and improving reporting cadence while enabling data-driven product decisions.
At Cartesian Consulting I built reporting infrastructure from the ground up, optimized data workflows with Teradata and Databricks SQL, and led churn and win-back analyses that improved customer reactivation by ~2% month-on-month. I collaborate closely with product, marketing, and engineering teams to prioritize high-impact initiatives.
I continuously seek opportunities to improve analytics maturity, automate reporting, and measure experiments rigorously. I bring strong ownership, clear communication, and a pragmatic approach to translating analytics into business outcomes.
Experience
Work history, roles, and key accomplishments
Marketing Analyst – Lead
Glance Digital Experience Private Limited
Sep 2024 - Present (1 year 4 months)
Built launch dashboards for GlanceAI in Power BI, automated review-response and reporting workflows saving $200/month, and delivered SQL-driven test vs. control insights to inform product and growth strategy.
Senior Analyst
Cartesian Consulting Private Limited
Jun 2021 - Jul 2024 (3 years 1 month)
Built data and reporting infrastructure using SQL and Power BI, engineered data integrations into a personalization platform, and led churn/win-back analyses that improved reactivation by ~2% month-on-month.
Website Analytics Consultant
Stoned Santa
Aug 2025 - Oct 2025 (2 months)
Implemented GTM event tracking and built a Looker Studio dashboard aggregating GA4, Google Ads, Meta Ads and YouTube Analytics to identify high-performing acquisition channels and improve lead conversion.
Deputy Manager – Data Analytics
Metro Brands Limited
Jul 2024 - Sep 2024 (2 months)
Optimized ClickHouse SQL queries to improve performance by ~30% and developed KPI-focused automated reports and mailers to provide live business performance updates for operations.
MIS Executive
Mas Agencies
Aug 2020 - May 2021 (9 months)
Managed sales reports, billing entries, and weekly stock updates using Excel (basic formulas,
PivotTables, lookups) and Tally by ensuring data accuracy and timely MIS reporting for the firm.
• Supported routine data analysis tasks by organizing historical data in Excel, preparing simple trend
reports, and assisting in inventory planning based on past sales patterns.
Graduate Engineer Trainee
Freyssinet Menard India Private Limited
Jul 2019 - Jul 2020 (1 year)
* Managed daily project reporting including material forecasts, production updates, budgeting and
progress tracking by using advanced Excel tools (PivotTables, VLOOKUP, Solver, What-If Analysis).
* Coordinated with clients, site engineers, vendors and site teams to ensure timely milestone delivery
while leading safety and review meetings to improve task tracking and overall team collaboration.
Education
Degrees, certifications, and relevant coursework
GCGovernment College of Technology, Coimbatore
Bachelor of Engineering, Civil Engineering
Grade: 80%
Completed a Bachelor of Engineering in Civil Engineering with an 80% score, graduating in 2019.
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
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