Mani Thiruppathi

I am a detail-oriented Business Analyst with five years of experience across marketing, CRM, and product analytics in retail, e-commerce, and SaaS environments. I transform raw data into actionable insights using SQL, Python, and BI tools to guide strategy and execution.

At Glance Digital Experience, I built launch dashboards in Power BI, automated multilingual review responses using Python and Gemini LLM, and delivered growth campaign analyses using advanced SQL. I focus on measurable impact — reducing tool costs and improving reporting cadence while enabling data-driven product decisions.

At Cartesian Consulting I built reporting infrastructure from the ground up, optimized data workflows with Teradata and Databricks SQL, and led churn and win-back analyses that improved customer reactivation by ~2% month-on-month. I collaborate closely with product, marketing, and engineering teams to prioritize high-impact initiatives.

I continuously seek opportunities to improve analytics maturity, automate reporting, and measure experiments rigorously. I bring strong ownership, clear communication, and a pragmatic approach to translating analytics into business outcomes.