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Saranya Athiyappan

@saranyaathiyappan

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Digital Marketing Analyst with 9+ years in analytics and SEO.

India

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What I'm looking for

I am looking for a role that challenges my analytical skills and offers opportunities for growth in digital marketing.

I am a seasoned Digital Marketing Analyst with over 9 years of experience in the field of digital marketing and analytics. My expertise lies in project delivery across various domains, including B2B, B2C, and healthcare. I have a strong technical background and a proven track record of utilizing tools like Google Analytics, Adobe Campaign, and Google Tag Manager to drive marketing success.

Throughout my career, I have led the implementation and maintenance of Google Analytics 4, managed event tracking, and provided actionable insights to improve website performance and marketing ROI. My experience includes A/B testing, campaign performance analysis, and the creation of custom reports and dashboards. I am passionate about leveraging data to uncover trends and opportunities that enhance user experience and drive business growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Analyst

Current

Aezion Technologies

May 2022 - Present (3 years 1 month)

Led the implementation, configuration, and maintenance of Google Analytics 4, setting up and managing event tracking and enhanced eCommerce. Analyzed user behavior, conversion funnels, and campaign performance, creating custom reports and dashboards in GA4 and Looker Studio. Provided actionable insights to stakeholders and implemented tracking tags using Google Tag Manager.

Google Analytics Google Tag Manager Looker Studio BigQuery Data Analysis User Behavior Analysis Enhanced ECommerce Tracking

Senior Web Analyst

IDC Technologies Solution Pvt Ltd

Sep 2021 - May 2022 (8 months)

Managed all Adobe products and integrations for online sales and marketing enhancement. Reviewed analytics, executed A/B and segmentation testing, and developed data-driven content and delivery tactics. Built customer journey workflows and technical jobs on Adobe Campaign, supporting the development and execution of special audience engagement pilot programs.

Adobe Analytics A B Testing Segmentation Data Analysis Tableau Google Tag Manager Google Data Studio

SEO Specialist

Trellissoft Engineering

Jun 2017 - Feb 2020 (2 years 8 months)

Created and managed social media profiles on Facebook, Twitter, and LinkedIn to generate awareness and traffic. Executed paid campaigns on these platforms and designed email campaigns using Mail Chimp and Constant Contact. Performed web analytics using Google Analytics, measuring the usefulness of off-page optimization strategies and setting goals for conversions.

SEO Social Media Marketing Twitter LinkedIn Email Marketing Constant Contact Google Analytics

SEO /Web Analyst

Trigent Software Pvt Ltd

Aug 2016 - May 2017 (9 months)

Performed On-page and Off-page Search Engine Optimization. Managed social media marketing by creating and updating Facebook and Twitter profiles for creating awareness and generating leads. Created, set up, and managed paid marketing campaigns on Google AdWords, Facebook, and LinkedIn.

SEO On Page Optimization Off Page Optimization Social Media Marketing Google Adwords Facebook Ads LinkedIn Ads Email Marketing Constant Contact

SEO Analyst

3Sins Technologies Pvt Ltd

Dec 2015 - Jul 2016 (7 months)

Utilized SEO tools such as SEM Rush, SERP Rank checker, and Raven for report creation. Focused on off-page work including dead link creation and broken link building. Implemented new link building techniques and engaged in social media posting on platforms like Facebook and Reddit.

SEO Link Building Reddit

SEO Specialist

Deuce Technology Solutions

Sep 2014 - Nov 2015 (1 year 2 months)

Gained experience with E-commerce websites and maintained catalogue management. Conducted email marketing campaigns. Utilized website analytics software including Google Analytics and Webmaster tools, performing social bookmarking, article submission, blog posting, and PDF submission.

SEO Catalog Manager Email Marketing Google Analytics Bookmarking PDF Submission

SEO Executive

Web Comet Technology Pvt Ltd

Sep 2013 - Aug 2014 (11 months)

Performed On-page and Off-page Search Engine Optimization, managing multiple projects simultaneously. Created tailored online marketing strategies including link building, outreach, and social tactics. Optimized websites to increase traffic and conducted analysis of websites, competitors, and keywords.