Open to opportunities

Pallavi Mazumdar

@pallavimazumdar

Message

I build analytics infrastructure and optimize growth funnels for fintech and digital acquisition.

India

Message

What I'm looking for

I'm looking to apply growth, funnel, and business analytics in a role where I can build reliable reporting, improve acquisition efficiency, and partner closely with product, engineering, and leadership.

At WeRize, I built the SQL and Power BI analytics infrastructure from scratch and own loan transaction funnel analysis from install through disbursal. My channel and budget reallocation work reduced blended CPA by approximately 50% over six months.

I've also delivered a 12% conversion lift at Ditto Insurance by identifying mobile checkout drop-off across CRM, GA4, Google Ads, and Meta Ads data. I build automated reporting that turns CAC, LTV, ROAS, funnel performance, and data quality into clear recommendations for leadership.

Across fintech, insurance, political consulting, and healthcare operations, I use SQL, Python, Power BI, and structured validation workflows to make multi-source data reliable and actionable.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Business Analyst

Current

WeRize

Jan 2026 - Present (7 months)

As the sole analyst, built the company's SQL and Power BI analytics infrastructure from scratch, owned the loan transaction funnel end-to-end, and contributed to reducing blended CAC from ₹167 to ₹85 through channel and budget reallocation.

SQL Power BI Python Google Apps Script Snowflake Funnel Analysis Cohort Analysis Data Validation

Marketing Data Analyst

Ditto Insurance

May 2025 - Jul 2025 (2 months)

Delivered a 12% conversion lift by identifying a 30% mobile checkout drop-off through structured SQL analysis across CRM, GA4, Google Ads, and Meta Ads data, and partnering with product on the fix. Built automated Power BI dashboards tracking 15+ KPIs including CAC, LTV, and ROAS.

SQL Power BI Python GA4 Google Ads Meta Ads CRM Cohort Analysis Data Visualization

Founder's Office Intern

Rizzome Sustainable Solutions

Apr 2025 - May 2025 (1 month)

Shaped GTM strategy and product positioning for a hardware product by conducting market and competitor research and analysis.

Market Research Competitive Analysis GTM Strategy Product Positioning

Data Analytics Consultant

Indian Political Action Committee (I-PAC)

Mar 2024 - Oct 2024 (7 months)

Cut error rates from 40% to under 5% by building systematic data validation workflows across 15+ concurrent campaigns. Consolidated multi-source data into clean, structured, standardised formats for reliable reporting.

Data Validation Data Consolidation Data Standardization Reporting

Benefits Analyst

Carelon Global Solutions

Mar 2022 - Aug 2022 (5 months)

Saved 5+ hours weekly and reduced manual errors on regulated healthcare data by automating Google Sheets workflows with dynamic formulas while maintaining data integrity for patient care and compliance.

Google Sheets Automation Data Integrity Healthcare Data