Serena Lim

Partnered with clients to define job requirements and recruitment strategies, providing regular feedback on progress. Utilized relevant sourcing tools to identify top candidates and conducted friendly-approach interviews and reference checks.

Part of the APAC team, responsible for talent sourcing for HK & AUNZ offices across all agencies under GroupM. Utilized relevant sourcing tools to identify top candidates and screened candidates via phone and virtual video.

Hired to assist Talent Acquisition in crucial hires for MY and HK offices. Utilized relevant sourcing tools to identify top candidates for positions such as Media Planners, Performance Marketers, and e-Commerce Specialists.

Assigned as an on-site recruiter for Mindvalley for three months. Tasked to source and recruit for their Marketing & Content Development team.

Initially responsible for Digital Marketing, Content Strategy & Website management. Later assigned to lead RAKITA’s Digital Content Production department, managing a team of content producers, social media specialists, copywriters, and designers.

Co-founded an online marketplace selling fashionable eyewear and kaftans. Responsible for Marketing, Partnerships, eCommerce & Social Commerce management, product sourcing & design.

Responsible for talent sourcing through to the offer stage across demanding Digital Media, Digital Marketing & Creative desks. Successfully filled challenging roles, turning candidates around from decline to acceptance with mentoring & counselling.

Hired for four months to fill Digital Media, Digital Marketing & Creative Tech roles locally in Malaysia, as Xpand did not have a physical office there. Managed the full recruitment cycle for these specialized positions.

Responsible for developing & maintaining trusted relationships with Marketing & Digital talents, matching them with leading global & local clients. Managed corporate clients from various industries and overachieved targets for four quarters.

Responsible for developing & maintaining trusted relationships with Marketing & Digital talents, matching them with leading global & local clients across Advertising, Media, Tech & PR agencies. Managed corporate clients from FIS to Telco, Education, eCommerce, Broadcasting & Travel industries, overachieving targets for four quarters.

Single-handedly project managed three of Celcom’s corporate websites and one mobile site, including account servicing. Responsible for strategic counsel to clients, budgeting, and managing third-party Digital agencies.

Responsible for product management, planning and executing integrated marketing initiatives targeted to consumers in the UK. Managed the development and content hub in Malaysia for this UK company.

Pioneered the Digital team in Astro Radio, responsible for ideation, strategy, and implementation for client promo campaigns. Transferred to Astro Digital to plan, manage, and execute daily marketing activities for AstroMobile & Astro Interactive TV, and was part of the pioneer product team developing Maxis & Celcom’s first 3G portals.

Completed a Diploma in Multimedia Production. Gained foundational knowledge and skills in various aspects of multimedia content creation.

Pursued a Bachelor of Arts with Honours in Multimedia Arts. Collaborated with Middlesex, UK, to enhance understanding of multimedia principles and practices.