Pratiksha Joshi

Tracked and analysed customer behavior and purchase trends, contributing to a 40% increase in departmental revenue through targeted product positioning and data-informed decisions. Executed brand-aligned marketing campaigns and promotional activations, monitored KPIs, and exceeded £2,500+ daily sales targets through consultative customer engagement.

Optimised HubSpot lead-nurturing workflows, improving lead-to-conversion rate from 3% to 14% through segmentation, data cleanliness, and pipeline optimisation across international B2B accounts. Built HubSpot CRM dashboards and managed integrated B2B marketing and PR campaigns, generating executive-level reporting insights to improve targeting and conversion.

Produced and optimised multi-channel marketing content, achieving a 28% email open rate and 4% CTR through data-driven audience targeting. Managed high-volume B2B Salesforce lead generation and campaign workflows, maintaining data cleanliness/segmentation to support targeted outreach contributing to 40%+ conversion, and produced PowerPoint performance reports for stakeholders.

Used Salesforce CRM to manage international guest profiles, ensuring data accuracy, cleanliness, and segmentation across high-value accounts. Tracked guest complaints and service-recovery interactions in Salesforce, translated feedback into actionable recommendations, and coordinated cross-department delivery of brand-aligned guest experiences.

MSc in Marketing and Brand Management covering Brand & Marketing Communications, Strategic & Sustainable Brand Management, and Digital & Social Media. Completed over the September 2024 to September 2025 period.

Studies in Marketing Strategy and Hospitality Management including Operations Management, Strategic Planning, Marketing Management, and Food & Beverage Service from 2015 to 2019.