Anurag Ambastha

Led marketing operations and digital strategy for CloudOps/Observability, managing HubSpot Marketing Hub architecture and automation. Designed and implemented complex HubSpot workflows, lead scoring models, and lifecycle frameworks, and executed integrated digital campaigns and enterprise ABM plays.

Led end-to-end marketing automation in HubSpot and CRM integration to optimize the demand generation engine. Executed lead scoring, segmentation, and multi-channel nurturing programs, and built performance analytics dashboards and funnel reports.

Owned HubSpot and Pardot marketing automation operations, building targeted workflows, lifecycle and lead nurture programs, and persona-based segmentation. Spearheaded a major CRM and marketing database migration following the SmashFly acquisition, and drove integrated brand and demand campaigns across search, social, email, and content marketing.

Built and drove the digital brand and marketing strategy for all businesses of the Embassy Group. Worked in close collaboration with internal stakeholders and external vendors/agencies to plan, build and manage all web/digital presence and platforms.

Led strategy and implementation of social media organic and marketing campaigns for Babyoye to drive website traffic and improve online ROI. Collaborated with brand visualization and offline marketing teams to develop uniform omni-channel marketing efforts.

Planned strategy and implemented search and display marketing campaigns across Tesco's telecom and GMO businesses in UK and Ireland. Managed a team of 9 paid search account managers and mentored them through training sessions.

Managed paid search activity for top spending advertisers in the travel, education and fashion verticals in the US. Mentored and trained new joiners through extensive training modules and assisted in their on-boarding process.

Edited and proofread articles for international journals (technical, humanities and international politics-based). Carried out language editing and rewrote text to maintain consistency and follow in-house style specifications.

Completed a Post Graduate Diploma in Intellectual Property Rights, gaining expertise in legal aspects of intellectual property.

Pursued a Master's degree in Biotechnology, focusing on advanced biotechnological concepts and research methodologies.

Earned a Bachelor's degree in Biotechnology, covering foundational topics in biological sciences and biotechnological applications.