AASTHA SETH

Owned end-to-end growth across marketing and sales for an AI-native studio producing 100% AI-generated brand films, ads, and festive commercials. Closed a $1M deal within 5 months of joining.

Owned end-to-end business strategy, operations, and P&L across multiple verticals while leading four clusters with 15 direct reportees and a 38-member team. Reduced attrition by 65% in 6 months and turned a loss-making P&L profitable through automation-led efficiency.

Led strategic initiatives to enhance digital marketing efforts, focusing on user engagement and brand growth. Executed Google Ads campaigns to drive lead generation and improve ROI by 22%.

Executed multi-channel campaigns for top FMCG brands Perfetti Van Mille, managing timelines, creatives, and cross-platform rollouts. Built cohesive brand identities, driving an average 8% increase in engagement across platforms.

Led digital strategy as the Google Ads POC for Apple and ICICI, managing cross-functional teams to execute full-funnel campaigns. Drove end-to-end execution of the Go-To-Market Strategy for new offerings.

Executed digital marketing campaigns and supported client accounts.

Assisted in public relations and digital marketing activities.

Performed financial analysis and reporting duties.

Pursuing a Double MBA in Business Analytics and Agentic AI.

Completed MBA in Advertising Management and Public Relations.

Completed Bachelor of Business Administration (BBA).

Completed the Generative AI Mastermind certification.

Completed the 7-day AI Bootcamp.

Completed the Claude 101 certification.

Completed the Media Buying Professional certification.

Completed the Discovery Commerce Specialist certification.

Completed the Google Ads Search Certification.

Completed the Google Ads Video Certification.

Completed the Display & Video 360 Certification.

Completed the Google Analytics Certification.