At Dentsu Global Services (Paragon), I managed a USD 150K Meta Ads budget for Microsoft Surface laptops, delivering 3x ROAS. I also led performance strategy for Elkjop's e-commerce campaigns, achieving 3x ROAS and growing online revenue by 30%.
Across campaigns for Accor Hotels, Microsoft Azure, Diageo, and others, I worked on acquisition, lead generation, and conversion optimization. I ran landing-page A/B tests that lifted sign-ups by 20%, and trained six interns who were all retained as full-time team members.
