Khushboo Pal
@khushboopal2
Performance marketing leader driving acquisition, engagement and ROI through data-led strategies.
IndiaWhat I'm looking for
I am a performance marketing professional with over 7 years of experience leading multi-channel campaigns that drive customer acquisition, engagement and retention. I specialize in Search, Display and DSP ecosystem media buying with hands-on experience in planning, budgeting and campaign optimization.
At Trident Group I led a team of 10, executed programmatic and DV360 campaigns that generated 100M views, delivered 35% revenue growth and improved ROAS by 50%. As an independent consultant I launched Meta and Pinterest campaigns for international audiences, reduced CPL from ₹100 to ₹20 and optimized large ad budgets up to INR 1Cr per quarter.
I combine analytics (Google Analytics, Semrush, UTM tracking) with creative direction and stakeholder management to deliver scalable results, mentor teams, manage high-profile celebrity collaborations and negotiate improved vendor terms. I am results-focused, collaborative and committed to building measurable performance programs.
Experience
Work history, roles, and key accomplishments
Digital Media Manager
Trident Group
May 2023 - Oct 2024 (1 year 5 months)
Led a team of 10 to design and execute programmatic and DV360 campaigns that generated 100M views, drove 35% revenue growth and improved ROAS by 50% through refined targeting and budget optimisation.
Independent Digital Marketing Consultant
Diverse Clientele
May 2020 - Apr 2023 (2 years 11 months)
Planned and executed Meta and Pinterest ad campaigns with quarterly budgets up to INR 1CR, reducing CPL from ₹100 to ₹20 and improving strategic planning effectiveness by 15% via analytics and audience testing.
Social Media Manager
Emmbros Overseas Lifestyle
Nov 2019 - May 2020 (6 months)
Owned content and paid social strategy driving 5M+ organic impressions and 15% quarterly engagement growth while managing monthly ad spends up to INR 30L to increase traffic, checkouts and remarketing signals.
Social Media & Business Development Coordinator
Ace Advertising & Marketing
Oct 2018 - Sep 2019 (11 months)
Served as primary client contact, improving client retention to 95% and driving 30% YoY revenue growth by executing integrated campaigns and optimizing lead gen to reduce CPL by 20% and improve MQL-to-SQL by 25%.
Client Servicing Executive
Adwintage Worldwide
Dec 2017 - Sep 2018 (9 months)
Managed enterprise onboarding and client lifecycle, maintaining 98% SLA compliance and 90%+ client retention while driving average account growth of 20% through quarterly business reviews and tailored growth strategies.
Education
Degrees, certifications, and relevant coursework
Panjab University
Post Graduate Diploma, Advertising & Public Relations
Completed a Post Graduate Diploma in Advertising & Public Relations with practical training in advertising and PR practices.
Chandigarh University
Master of Business Administration, Business Administration
Completed a Master of Business Administration focusing on business management and marketing concepts.
Panjab University
Bachelor of Computer Applications, Computer Applications
Earned a Bachelor of Computer Applications covering software development, programming, and computer systems.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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