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Prakhar Mishra

@prakharmishra1

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Performance Marketing Specialist scaling high-ROAS campaigns with Google Ads, Meta Ads, and GA4-driven optimization.

India

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What I'm looking for

I’m looking for a data-driven performance marketing role where I can scale user acquisition and revenue with Google Ads/Meta, strengthen tracking with GA4/GTM, and continuously optimize ROAS, CPA, and conversion—partnering closely with creatives and product.

I’m a Performance Marketing Specialist with 3+ years of experience managing high-budget campaigns (₹20L–₹30L+/month) across Google Ads and Meta Ads. I focus on measurable growth—improving ROAS, conversion efficiency, and user acquisition for eCommerce, apps, gaming, and lead generation.

In my recent role, I managed ₹30L+/month ad spend and drove revenue-focused campaigns with 10x–20x ROAS on high-margin products. I oversee full-funnel strategy across Search, Display, Shopping, Performance Max, and YouTube, while scaling prospecting and retargeting on Meta (including catalogue ads generating 500+ daily sessions).

I bring a strong analytics mindset: I implement conversion tracking, GA4 analytics, pixel optimization, and GTM workflows to keep performance measurement accurate. I’ve also improved efficiency through bid optimization and audience refinement (e.g., reducing CPA from ₹350 to ₹200) and support scale via app campaign optimization and tools like AppsFlyer, MoEngage, and push notification platforms.

Experience

Work history, roles, and key accomplishments

Senior Performance Marketer

Dentalkart

Oct 2025 - Mar 2026 (5 months)

Managed ₹30L+/month across Google Ads and Meta Ads, driving revenue-focused eCommerce campaigns. Optimized for 10x–20x ROAS, reduced CPA from ₹350 to ₹200, and generated 500+ daily sessions via Meta catalogue ads while scaling app installs to 7,000+/day.

Google Ads Meta Ads ROAS Conversion Tracking Google Merchant Center

Digital Marketing Executive

Vapronix Web

Feb 2024 - May 2025 (1 year 3 months)

Managed ₹22L+/month ad spend to improve performance and scale app installs. Increased CTR from 1.5% to 3% and conversions from 30 to 70 installs/day using GA4 reporting, GTM tracking, and conversion-focused PPC and mobile push strategies.

Google Ads Meta Ads Google Tag Manager (GTM)CTR Optimization Keyword Research Push Notifications Conversion Rate Optimization A B Testing

Assistant Marketing Manager

Kalam SPS Research Centre Pvt. Ltd.

May 2023 - Jan 2024 (8 months)

Contributed to lead generation for in-house Brand HomiLab educational programs using Google Ads and Meta Ads. Achieved ~50 leads/month with controlled spend and maintained ₹390 CPL through campaign monitoring, lead-quality optimization, and GA4/Excel reporting.

Lead Generation Meta Ads Google Ads GA4 Reporting Excel reporting Landing Page Optimization Audience Targeting Campaign Monitor Marketing Analytics

Marketing Trainee Intern

ShopClues

Sep 2022 - Feb 2023 (5 months)

Supported the marketing team in executing Facebook advertising campaigns and improving on-site promotional experiences across web and mobile. Assisted in designing weekly product placement creatives to drive conversions and highlight key promotions.

Facebook Ads Marketing Campaigns CTR & Conversion Support Audience Targeting Campaign Execution Marketing Analytics