Ritik Mathur
@ritikmathur
Performance marketing specialist optimizing ROI-driven paid search and media campaigns across Google Ads and Meta Ads.
IndiaWhat I'm looking for
I’m a results-oriented performance marketing specialist with 4+ years of experience in performance marketing, paid media buying, and campaign strategy. I focus on optimizing for ROI using data-driven insights to improve revenue, brand visibility, and client satisfaction.
At WPP Media, I spearhead strategy, planning, and execution of Search, Display, and Video campaigns across EMEA regions with monthly budgets exceeding €4 million. I delivered 30%+ increase in ROI through continuous optimization of Google Ads and data-informed targeting, including cross-domain tracking and advanced remarketing to boost lead conversion and retargeting efficiency.
I’ve also driven measurable gains at BlurbpointMedia and Khojdeal—improving ROI by 25%, raising CTR by 15%, and increasing online conversions by 40% through bidding, audience segmentation, creative testing, and full-funnel campaign management. I enjoy mentoring teams, streamlining workflows, and translating complex analytics into actionable reporting for stakeholders.
Experience
Work history, roles, and key accomplishments
Senior Executive – Paid Search
WPP Media
Oct 2023 - Present (3 years)
Spearheads paid Search, Display, and Video campaigns across EMEA regions, managing end-to-end setups, tracking, reporting, and billing. Improved ROI by 30%+ through continuous Google Ads optimization and advanced remarketing/cross-domain tracking.
Senior Executive – Paid Media
BlurbpointMedia
Mar 2023 - Aug 2023 (5 months)
Executes and optimizes Google Ads (Search and Display) campaigns, improving ROI by 25% through budget reallocation and creative testing. Conducts SQRs and competitor analysis, and provides client performance reports and strategic roadmaps.
Executive – Paid Media
Khojdeal
Jan 2021 - Feb 2023 (2 years 1 month)
Manages full-funnel paid campaigns on Google Ads and Facebook Ads to drive high-ROI outcomes, including a 40% increase in online conversions. Leads bidding, audience targeting, creative optimization, A/B testing support, and performance dashboarding for stakeholders.
Education
Degrees, certifications, and relevant coursework
National Small Industries Corporation (NSIC)
Entrepreneur for Business, Business Development & Scaling
2020 -
Completed the program titled 'Entrepreneur for Business, Business Development & Scaling' at National Small Industries Corporation (NSIC).
University of Rajasthan, Jaipur
Bachelor of Business Administration, Business Development & Communication
2018 -
Completed a Bachelor of Business Administration with a focus on Business Development & Communication at the University of Rajasthan, Jaipur.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
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