Open to opportunities

Raunak Gwalani

@raunakgwalani

Message

I’m a performance marketing manager who cuts CPA with data-driven Meta & Google growth.

India

Message

What I'm looking for

I’m looking to lead enterprise-scale performance marketing where I can own budgets, drive Meta/Google acquisition, improve lead quality, and accelerate decisions with automated dashboards and data-driven targeting.

I’m a performance marketer with 6+ years across e-commerce, edtech, and FMCG—the last 3.5 at Tata Digital (Tata Neu). Running Meta and Google campaigns at enterprise scale, I cut cost-per-install by 20% through high-intent audience segmentation, and I led Diwali and New Year mega-campaigns across both platforms.

I own budgets end-to-end, coordinate agencies and cross-functional stakeholders, and focus on lead-quality optimisation to combat rising CACs. I’m equally strong in the data layer (SQL, advanced Excel, GA/CRM consolidation), where I automated reporting with dashboards that halved manual effort and accelerated leadership decisions.

Experience

Work history, roles, and key accomplishments

Current

Associate Manager, Perf Marketing

Current

Tata Digital

Jan 2023 - Present (3 years 6 months)

Reduced cost-per-install by 20% by applying high-intent audience segmentation across Meta and Google. Owned enterprise-scale seasonal campaigns (Diwali, New Year), improved lead quality by optimizing conversion targeting, and cut manual reporting time by 50% with automated dashboards.

Meta Ads Google Ads Audience Segmentation Creative Testing UAC App Installs Google Analytics SQL Report Automation Budget Planning Agency Management

Senior Analyst, Marketing

Imarticus Learning

Aug 2020 - Dec 2022 (2 years 4 months)

Planned and optimized national marketing budgets to improve lead quality and cost efficiency, supporting month-over-month enrollment growth. Managed agency and regional stakeholders across 20+ centres and consolidated CRM, Meta Ads, and Google Analytics data for Target vs Achievement reporting.

Marketing Budget Management Agency Management CRM Data Consolidation Meta Ads Google Analytics Target Vs Achievement Reporting

Business Analysis Executive

Coolberg

May 2019 - Aug 2020 (1 year 3 months)

Integrated Field Assist (Salesforce) reporting to provide real-time shop-level sales visibility. Served as a bridge between sales, marketing, and analytics by translating campaign results into regional sales initiatives, and owned primary and secondary sales reporting.

Real Time Analytics Reporting Sales Reporting Marketing Translation Sales Initiatives