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Padma User

@padmauser

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I’m a performance marketer using Google Ads and Meta Ads to drive leads, optimize ROI, and improve conversions.

India

Message

What I'm looking for

I’m looking to grow in performance marketing where I can plan, run, and optimize Google Ads and Meta Ads for lead generation, using analytics to improve CTR, CPA, and ROI—while also applying SEO to strengthen landing-page and website performance.

I’m a results-driven performance marketing professional with 2+ years of experience running Google Ads (Search, Display) and Meta Ads for lead generation and audience engagement. I focus on CTR, CPC, CPA, and conversion rate to support data-driven decision making and measurable improvements.

I create and optimize campaigns, analyze search term reports, and conduct A/B testing on ad creatives, copies, and audiences to increase ROI and reduce costs. I also support performance with on-page and basic technical SEO, keyword research, and WordPress updates, while working with teams to improve landing page structure and conversion outcomes.

Experience

Work history, roles, and key accomplishments

Performance Marketing Executive

Interceptica

Oct 2024 - Nov 2025 (1 year 1 month)

Created and optimized Meta Ads (Facebook & Instagram) for lead generation and engagement, and managed Google Ads (Search, Display) to improve lead volume and performance. Analyzed conversion journeys and search term reports, ran A/B tests, and used GA4, Search Console, and Ads Manager to optimize CTR, CPC, CPA, and conversion rate.

Digital Marketing Executive

Analytics Insight

May 2023 - Sep 2024 (1 year 4 months)

Performed on-page SEO including meta tags, keyword placement, and content optimization to improve website visibility and search rankings. Monitored performance with Google Analytics and Search Console, managed content in WordPress, supported basic off-page link building, and shared content on social media for reach and engagement.