Open to opportunities

Piero Vannucchi

@pierovannucchi

Message

B2B sales and Meta advertising specialist driving growth for SMBs through data-driven strategies.

Portugal

Message

What I'm looking for

I seek a client-facing role where I can drive SMB growth with data-driven Meta advertising, consultative sales, and measurable KPIs, ideally in a collaborative, growth-oriented team.

I am a B2B sales and digital advertising specialist with extensive experience managing portfolios of Italian SMBs for Meta-focused services. I combine consultative sales with hands-on campaign optimization to drive revenue and platform adoption.

Across roles and as a self-employed media buyer, I managed 100–200+ accounts, consistently met revenue targets, and advised clients on advanced Meta solutions including Pixel, bidding strategies, remarketing, dynamic ads, and lead generation.

I build full-funnel digital strategies for e-commerce brands, optimize ROAS through audience segmentation and A/B testing, and scale profitable campaigns while maintaining efficiency. I track and manage pipelines using Salesforce and use analytics to refine creatives, placements, and bidding.

I bring a KPI-driven mindset, cross-cultural communication skills, and fluency in multiple languages to client-facing roles, and I share structured customer feedback with product and internal teams to improve offerings and outcomes.

Experience

Work history, roles, and key accomplishments

Current

B2B Sales Representative

Current

Meta @Teleperformance

Jan 2024 - Present (2 years 1 month)

Manage a portfolio of 100+ Italian SMB agencies using consultative B2B sales to identify growth opportunities, optimize ad performance, and drive upsells across Meta products while maintaining pipeline in Salesforce.

B2B Sales Salesforce Consultative Selling Upselling KPI Analysis Account Management CRM

Media Buyer

Self-employed

Apr 2021 - Dec 2023 (2 years 8 months)

Managed high-performing Meta Ads campaigns for Shopify e-commerce brands, optimizing monthly ad spend and improving ROAS through audience segmentation, A/B testing, and full-funnel strategies.

Meta Ads Shopify ROAS A B Testing Segmentation Retargeting Landing Page Optimization

Meta Marketing Expert

Meta @Teleperformance

Apr 2017 - Dec 2023 (6 years 8 months)

Managed 200+ Italian SMB advertisers as primary commercial contact, drove account growth through performance analysis and product education, and consistently met quarterly revenue targets.

Account Management Salesforce Performance Analysis Retention Audience Targeting Revenue Growth

Marketing Assistant

Italian Chamber of Commerce

Jun 2016 - Dec 2016 (6 months)

Created and maintained databases of Italian companies and trade fairs, supported B2B marketing and business development activities, and assisted in lead research and contact qualification.

Lead Research Database Management B2B Marketing CRM Microsoft Office

Salesman

Shibuya Fairs & Events

Jul 2014 - Jun 2015 (11 months)

Promoted and sold Italian food products to international buyers at trade fairs, conducting face-to-face sales and building relationships in a multicultural environment.

Face To Face Sales B2B Sales Multicultural Communication Negotiation