Celina Rossi
@celinarossi
Google & Meta Ads specialist driving ROI through data-led campaign optimization.
PortugalWhat I'm looking for
I am a Google and Meta Ads specialist with 4+ years managing, optimizing, and scaling paid campaigns for e-commerce and lead generation. I combine certified platform expertise with strong analytics—using Google Analytics and Meta Business Suite—to manage budgets up to €130,000/month and deliver measurable ROAS improvements.
I have experience across agency, freelance, and in-house settings, managing 150+ client accounts and advising on creative testing, audience segmentation, and campaign scaling. Detail-oriented and highly organized, I thrive in remote environments and collaborate closely with design and CRM teams to produce high-performing ad creatives and insightful KPI reporting.
Experience
Work history, roles, and key accomplishments
GOManage and optimize Google Ads campaigns for diverse clients, improving ROAS through analytics-driven strategies and advising on scaling and creative testing.
Freelance Paid Media Manager
Freelance
Sep 2019 - Present (6 years 1 month)
Managed 150+ client accounts across Meta, Google and TikTok Ads, planning and optimizing campaigns with budgets up to €30,000/month and delivering KPI-driven reports.
Digital Manager Intern
Zumub
Jun 2019 - Sep 2019 (3 months)
Managed Italian social media pages and editorial plans, collaborated with influencers, and assisted in paid media planning to support growth initiatives.
Social Media Manager
Life Generation
Feb 2018 - Jun 2018 (4 months)
Managed content calendars, community engagement, and Facebook/Instagram paid campaigns while producing copywriting for social channels.
Education
Degrees, certifications, and relevant coursework
SRSapienza University of Rome
Master's Degree, Communication and Marketing Psychology
2016 - 2018
Master's Degree in Communication and Marketing Psychology completed at Sapienza University of Rome from 2016 to 2018.
SRSapienza University of Rome
Certification, Web and Social Media Marketing
2017 - 2017
Web and Social Media Marketing certification program completed at Sapienza University of Rome (May–July 2017).
GCG. d'Annunzio University of Chieti-Pescara
Bachelor's Degree, Psychological Sciences / Psychological Techniques
2011 - 2015
Bachelor's Degree in Sciences and Psychological Techniques completed at G. D'Annunzio University from 2011 to 2015.
Tech stack
Software and tools used professionally
Availability
Location
PortugalAuthorized to work in
Job categories
Interested in hiring Celina?
You can contact Celina and 90k+ other talented remote workers on Himalayas.
Message CelinaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
