Raffaella Biondi

Managed and optimized programmatic campaigns to drive client success and achieve revenue targets. Developed and implemented growth strategies, including campaign renewals, scaling, and optimization.

Partnered with internal teams and clients regarding campaign requirements for set-up. Monitored campaign performance, building campaign performance analyses, tailored audience insights and optimisation reports to support clients.

Implemented and optimized campaigns for large customers, focusing on increasing ROI and client engagement. Gathered and analyzed data at the account and campaign level, creating reports to support optimization strategies.

Led the full sales cycle, from prospecting to closing, for new and existing clients. Developed strategic relationships with large direct clients and agencies, helping them succeed in their ROAS goals.

Provided consultative recommendations and post-sales support to Managed and Unmanaged Meta clients across multiple channels. Led pre-sales and post-sales activities, optimizing and scaling campaigns to meet client objectives, enhancing revenue growth.

Evaluated, labelled and identified patterns in suspicious activity, following strictly Google Ads policies. Reviewed non-objectionable content of on-line advertising; creating tasks, follow-up on open tickets.

Served as the first point of contact for guests and hotels, delivering exceptional service and ensuring high client satisfaction. Managed escalations and complex queries, coordinating with other departments to resolve issues promptly.

Managed a client portfolio and actively prospected new business opportunities in Southern Italy, driving revenue growth. Organized and executed fundraising events for NGOs, leveraging strategic planning and coordination skills.

Completed a post-graduate master's degree focusing on Human Resources Management and Organizational Learning. This program provided advanced knowledge in managing human capital and fostering learning within organizations.

Obtained a Master’s Degree in Communication Theories, Marketing, and Knowledge Society. The curriculum covered advanced concepts in communication, marketing strategies, and the role of knowledge in modern society.

Earned a Bachelor’s Degree in Communication Science and Multimedia Process. This program provided foundational knowledge in communication theories and practical skills in multimedia processes.