Petrah Wanjiku
@petrahwanjiku
I drive lead generation and CRM operations to grow pipeline with HubSpot.
KenyaWhat I'm looking for
I’m a Sales Development & CRM Operations Specialist with 2+ years of experience driving B2B lead generation, prospect engagement, and pipeline growth using HubSpot. I love being the first point of contact—turning inbound curiosity into qualified pipeline through sharp needs assessment and objection handling.
I’ve delivered a 40% increase in qualified sales appointments through multi-channel outreach, AI-assisted research, and automated follow-up systems. For high-intent prospects, I prepare detailed pre-meeting research briefs and consistently earn strong sales feedback on lead quality and meeting readiness.
On the operations side, I architect and maintain HubSpot CRM systems—ensuring 100% data integrity through property mapping, deduplication, and pipeline hygiene. I also leverage AI tools like ChatGPT and copy assistants to improve speed and consistency in outreach drafting and deal summarization.
I build systems that keep revenue moving: automated follow-up sequences that recovered 18% of previously lost opportunities and improved appointment show rates by 25%. Whether it’s HubSpot/Klaviyo customer journeys, data-driven segmentation, or HTML/CSS-led email optimization, I focus on measurable outcomes and continuous feedback loops.
Experience
Work history, roles, and key accomplishments
Sales Development & CRM Ops
Freelance
Jan 2023 - Present (3 years 4 months)
Served as the primary point of contact for inbound and outbound B2B prospect engagement, qualifying leads and moving them through the sales funnel. Drove a 40% increase in qualified sales appointments and recovered 18% of previously lost opportunities via automated follow-up sequences.
CRM Lifecycle & Email Marketing
Freelance
Jan 2023 - Present (3 years 4 months)
Built automated HubSpot and Klaviyo customer journeys (welcome flows, abandoned cart, win-back campaigns) to support revenue retention. Increased email open rates from 18% to 40% through data-driven segmentation and improved click-through rates by ~25% via A/B tested email templates.
Digital Marketing & Lead Gen
Freelance
Jan 2021 - Jan 2023 (2 years)
Designed lead capture systems and qualification frameworks that grew subscriber lists by 30% across client accounts. Maintained CRM records and ensured timely follow-ups to sustain pipeline health.
Education
Degrees, certifications, and relevant coursework
Jomo Kenyatta University of Agriculture and Technology
Bachelor of Science, Renewable Energy & Environmental Physics
Earned a BSc in Renewable Energy & Environmental Physics, building technical grounding relevant to analytical and research-driven work.
Moringa School
Software Development Certificate, Software Development
Completed a Software Development Certificate program focused on practical software engineering skills.
HubSpot Academy
HubSpot Academy Certificates (CRM Fundamentals, Sales Hub, Email Marketing, Inbound Marketing), CRM and Sales Automation
Completed HubSpot Academy training covering CRM fundamentals, Sales Hub, email marketing, and inbound marketing concepts.
Google Digital Garage
Fundamentals of Digital Marketing, Digital Marketing
Completed Fundamentals of Digital Marketing training through Google Digital Garage.
Tech stack
Software and tools used professionally
Availability
Location
KenyaAuthorized to work in
Social media
Job categories
Skills
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