Catherine Ronoh

I’m a results-driven sales and eCommerce professional with 6+ years of experience in SaaS and digital commerce, focused on converting prospects into long-term clients. I bring a proven track record in lead generation, outbound prospecting, pipeline management, and customer acquisition—optimized for remote-first workflows.

In my recent eCommerce Administrator role, I managed and optimized Shopify stores to improve product visibility and conversion performance. I drove customer acquisition through targeted digital campaigns and email marketing automation, while using CRM tools to track interactions and support the wider sales operation.

As a Sales Team Lead, I managed a remote team delivering SDR-style lead qualification through high-volume cold calling, email outreach, and follow-up sequences. I coached and trained reps, monitored KPIs like quota attainment and conversion ratios, and supported recruitment and onboarding to reduce ramp-up time.

Earlier, as an Operations Manager, I oversaw digital marketing and mobile-based sales initiatives, aligning campaigns with revenue targets and improving lead acquisition volume and quality. I thrive at tightening sales processes, using data-driven insights, and partnering across teams to improve the sales funnel experience.