Ananda Ochieng

I’m an ambitious, detail-driven communications and digital marketing practitioner with proven experience in marketing operations, automation systems, CRM management, content development, and customer engagement. I’m grounded in public relations and creative advertising, and I bring a hands-on, problem-solving approach to delivering efficient, high-quality results.

In my recent role as a Digital Infrastructure Coordinator (Remote), I managed funnels, websites, CRM systems, and integrations to keep marketing operations running smoothly. I built and optimized email/SMS automations, improved funnel and landing page performance, and ensured workflows and campaigns stayed reliable through technical troubleshooting and QA testing.

As a Marketing Operations Associate, I deployed newsletters and drip campaigns, handled contact segmentation and list hygiene, and tracked KPIs like opens, CTRs, and conversions. I implemented tracking and QA (UTMs, pixels, triggers), maintained CRM data integrity, supported funnel/website builds, and delivered actionable reporting while keeping SOP documentation up to date.

I also specialized as a GoHighLevel Implementation Specialist (Freelance), where I built sales funnels, configured CRM pipelines and tagging, and integrated third-party tools to improve lead tracking and team efficiency. Earlier, I interned in digital marketing and trained micro-entrepreneurs on social media, content creation, and practical digital tools—strengthening my customer-focused, results-oriented mindset.