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Benevolence Minayo

@benevolenceminayo

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Digital marketing and B2B sales development specialist driving lead-to-revenue growth.

Kenya

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What I'm looking for

I seek a results-driven role in B2B sales or digital marketing where I can grow pipelines, optimize conversion, collaborate cross-functionally, and use CRM and analytics to exceed targets.

I am a Digital Marketing and Sales Development Specialist with 3+ years of experience driving lead generation and revenue growth through multi-channel outreach and CRM-driven processes.

I have a track record of high qualification-to-demo conversion, managing pipelines of 100+ prospects, and improving foot traffic and inventory outcomes through targeted marketing and operational improvements.

I leverage tools such as HubSpot, Salesforce, Google Analytics, Mailchimp, and creative platforms to align marketing collateral with ideal customer profiles and consistently meet performance targets.

Experience

Work history, roles, and key accomplishments

Current

Sales Development Representative

Current

PROKIP

Dec 2024 - Present (10 months)

Generated qualified pipeline for a B2B SaaS by conducting targeted demos and multi-channel outreach, achieving an 89% qualification-to-demo rate and maintaining a pipeline of 100+ prospects.

Lead Generation HubSpot Salesforce CRM Management Cold Emailing Pipeline Management

Intake Specialist

Steinger, Greene & Feiner

May 2025 - Aug 2025 (3 months)

Managed inbound lead qualification and scheduling, contacting and nurturing 50+ new leads weekly and consistently meeting targets while documenting interactions in Salesforce.

Lead Qualification Salesforce Scheduling Customer Onboarding Data Entry

Retail Sales & Marketing Specialist

Liafro Skincare & Wellness

Jan 2022 - Dec 2023 (1 year 11 months)

Increased pop-up foot traffic by 25% through social media campaigns, reduced stockouts by 15% via inventory analysis, and led product launches to improve customer retention.

Social Media Marketing Inventory Management Product Launches CRO Content Creation Event Marketing Analytics Customer Retention

Sales & Marketing Intern

Kidosho Ltd

Aug 2019 - Nov 2019 (3 months)

Supported product lifecycle and pop-up events, contributing to a collection that exceeded sales targets by 15% and driving a 30% inventory clearance at events.

Event Marketing Merchandising Sales Support Inventory Clearance Market Research Pop Up Execution

Education

Degrees, certifications, and relevant coursework

Kenyatta University

Bachelor of Science, Fashion Design & Marketing

2015 - 2019

Completed a Bachelor of Science in Fashion Design & Marketing with coursework combining design principles and marketing strategies, culminating in practical projects and industry-focused experience.