peter futterknecht

Owned end-to-end analytics platform delivery on Microsoft Fabric, Azure, and Snowflake, including semantic models and executive dashboards with trusted KPI standards. Established BI governance, partnered on Snowflake Data Vault architecture, and mentored teams on DAX and semantic model design.

Identified €2M+ in strategic sales growth opportunities using behavioral analyses, market research panels, and Media Mix Modelling to quantify commercial levers. Led international reporting projects and advised leadership on KPI frameworks and executive-ready recommendation narratives.

Designed CRM analytics strategy with projected €4M sales impact by integrating Salesforce, Google Analytics, and web shop data with Kantar consumer panel insights. Built omnichannel customer analytics with SQL, R, and Power BI, including star schema modeling and data validation rules to improve reporting consistency and data quality.

Developed scalable Power BI dashboards for clients using SQL, Snowflake, and SQL Server, including reporting specifications and onboarding documentation. Presented and handed over reporting solutions so client teams could build and maintain reports independently.

Served as a technical presales liaison between sales and product for a B2B SaaS platform, leading discovery conversations and tailored solution demonstrations. Acted as a trusted advisor across the sales cycle, supporting pipeline progression and proposal content and driving 200% higher customer engagement and 150% revenue growth.

Provided analytics subject-matter expertise for the consumer goods industry, advising organizations on customer analysis best practices.

Built and led a business analytics team and created data-driven presentations that drove multi-million dollars in incremental sales with major retail clients. Designed analytical reporting infrastructure and led shopper insight studies presented to retail partners.

Used Price Plus Loyalty card data analysis to uncover $1.1M in incremental opportunity and drive a 20% increase in lapsed consumer conversion. Delivered business intelligence and data visualization reporting to key retail accounts.

Achieved $9.5M in incremental sales through a structured Business Intelligence Review Process presented to Walmart leadership. Led a team presenting sales and customer data solutions and developed strategy using multiple information sources to identify growth opportunities.

Secured $9M in incremental sales through insight development and re-introduced a $2.5M product using analytics-driven execution. Implemented enterprise reporting systems with MicroStrategy, PL/SQL, and Informatica to build ETL pipelines and data monitoring processes, including segmentation analysis to identify a $2M potential increase.

Earned a Master of Business Administration (Technology Management) at Rutgers University–New Brunswick. Focused on technology management within business contexts.

Earned a Bachelor of Science in Environmental Economics & Policy from Rutgers University–New Brunswick. Studied economic and policy approaches related to environmental issues.

Earned a Master of Science in Information Systems at Stevens Institute of Technology. Developed expertise in information systems for organizational and technical applications.