Danica Ricks

I am a Strategic Analytics and Data Management Leader with over 13 years of experience in transforming complex datasets into actionable insights that drive executive decision-making. My expertise lies in leading cross-functional teams in data governance, scalable BI development, and cloud data management, particularly with Snowflake and Azure. I have a proven track record of designing and implementing data frameworks that ensure quality and accessibility across various business functions including sales, marketing, finance, and operations.

Throughout my career, I have successfully led initiatives that resulted in significant improvements in reporting accuracy and stakeholder trust. For instance, at Cox Automotive, I managed Snowflake performance optimization and governance processes, achieving a 25% reduction in reporting inconsistencies. My role also involves enabling enterprise-wide self-service BI adoption through comprehensive training and standardized KPI definitions, ensuring that all stakeholders can leverage data effectively for strategic growth.

I am passionate about fostering a culture of data-driven decision-making and continuously seek opportunities to innovate and enhance data management practices. My technical skills include advanced SQL, Tableau, Power BI, and data integration techniques, which I utilize to deliver impactful analytics solutions that align with organizational goals.