Looking for a job

Keith Cruz

@keithcruz

Message

Experienced Global Analytics Leader, Trusted Advisor, MBA in International Business Strategy

United States

Message

What I'm looking for

I hope to work on projects across Operations, Strategy, and Analytics.

I'm interested in Individual Contributor and Leadership roles in:

Data Science

BI / Analytics / Data Engineering

Business Intelligence / Analytics / Reporting

Business / Sales / Customer Operations

Voice of the Customer / Consumer Insights / Data Storytelling

I am a recent MBA graduate specializing in International Business Strategy, with a strong focus on analytics leadership and customer advocacy. My experience spans across various industries, including startups and consumer electronics, where I have successfully managed global teams and enabled data-driven decision-making to unlock insights and recommend strategic business outcomes.

As a former early employee at three unicorn startups, I have honed my skills in VUCA hyper-growth environments while building data models from scratch, conducting voice of the customer analyses, and implementing strategic cost reductions. My tenure at JUUL Labs as a Senior Manager of Global Analytics and Reporting allowed me to develop and refine analytics capabilities from the ground up, leading to significant operational improvements and recognition as a top performer.

With a commitment to mentoring and fostering talent, I have also built and lead diverse global data & analytics teams in BI and Operations, while overseeing extensive cross-functional projects in Data Engineering, Data Science, Data Analysis, and Data Visualization. I am passionate about leveraging data to inform business strategies and enhance customer experiences, and I am eager to continue growing in analytics leadership roles.

Experience

Work history, roles, and key accomplishments

Data & Business Analytics Consultant

Self Employed

Feb 2022 - Aug 2022 (6 months)

Provided consulting services for a social media unicorn startup, focusing on data modeling and voice of the customer analyses. Identified operational cost reductions, projecting significant savings for the following year.

Data Modeling Financial Modeling

Sr Manager Global Analytics & Reporting

JUUL Labs

May 2017 - Jul 2020 (3 years 2 months)

Led global analytics and reporting initiatives, building analytics capabilities from scratch. Provided actionable insights to drive growth and compliance, while mentoring a global team of analysts and engineers.

Data Analytics Team Leadership Customer Insights Regulatory Compliance Predictive Analytics

Data Analyst

PAX Labs

May 2017 - Mar 2018 (10 months)

Developed data models and customer analyses to enhance product quality. Identified fraudulent claims, preventing significant financial losses during initial employment.

Data Modeling Fraud Detection Data Reporting

Sales Support Representative

BOYD Corporation

Sep 2015 - Feb 2017 (1 year 5 months)

Streamlined sales processes by developing dashboards and reports, while managing key accounts and advocating for customer needs within the organization.

Sales Reporting Customer Advocacy Dashboard Development Account Management Process Improvement