Open to opportunities

Zachary Friedman

@zacharyfriedman

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Data analytics leader with 12+ years of experience driving insights.

United States

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What I'm looking for

I am looking for a role that fosters innovation, encourages team collaboration, and offers opportunities for professional growth.

As a data analytics leader with over 12 years of experience, I specialize in transforming raw data into actionable strategies through scalable pipelines, predictive modeling, and insightful dashboards. My recent role as Analytics Manager at Debut Biotechnology allowed me to build data pipelines across 25+ sources, enabling daily insights for the executive team and driving a 30% repurchase rate in Year 1 for a L'Oréal-backed biotech beauty brand.

Previously, I served as Business Intelligence Manager at Athena Cosmetics, where I automated over 95% of ELT workflows and contributed to a 12% increase in customer retention, supporting over $50M in annual revenue planning. My experience also includes leading training sessions for over 500 users at KB Home, reallocating $3M+ in digital spend, and enhancing model accuracy by 19% at Icon Media Direct. I am passionate about mentoring teams and delivering insights that enhance profitability.

Experience

Work history, roles, and key accomplishments

Current

Analytics Manager

Current

Debut Biotechnology (DEINDE)

Aug 2023 - Present (2 years)

Built data pipelines across 25+ sources (Shopify, SFTP, ad platforms), enabling daily insights for the executive team. Developed and deployed analytics and predictive models for cohorts, LTV, churn, loyalty, campaigns and sales. Mapped customer journeys using server-side tracking and UTM data to reveal upsell opportunities.

Data Pipelines Customer Journey Mapping Shopify LTV Campaign Optimization

Business Intelligence Manager

Athena Cosmetics

Jan 2022 - Present (3 years 7 months)

Automated 95%+ of ELT workflows with Fivetran + Snowflake; led schema and refresh strategy for all sources. Drove 12% increase in customer retention and supported $50M+ in annual revenue planning. Cut 90% of potential obsolescence by aligning buyer/planner timing and building demand tools.

ELT Workflows Fivetran Snowflake Customer Retention Revenue Planning Inventory Management

Data & Insights Manager

KB Home

Jan 2020 - Present (5 years 7 months)

Led recurring nationwide training sessions for 500+ users, teaching adoption of custom-built Looker dashboards. Reallocated $3M+ in digital spend using Shapley and Markov attribution models—boosting lead efficiency by 13% across a $12M budget.

Digital Spend Optimization Shapley Attribution Markov Attribution User Training

Senior Data Analyst

Icon Media Direct

Jan 2019 - Present (6 years 7 months)

Redesigned SAS-based attribution models to improve logic and variable weighting. Increased model accuracy by 19%, enabling smarter spend decisions across $20M+ in quarterly campaigns.

SAS Campaign Optimization Data Analysis Statistical Modeling

Analyst

J.D. Power

Jan 2012 - Present (13 years 7 months)

Built a strong foundation in data analysis (SQL, Excel, VBA, etc.) and data engineering (APIs, dbt, ETL, etc.) over seven years through progressive roles. Created and delivered 100+ B2B-facing presentations, storytelling actionable insights for various industries. Built and refined risk and financial models to inform investment strategies for portfolios exceeding $400M.

SQL Excel VBA APIs DBT ETL Data Analysis Data Engineering Financial Modeling Risk Modeling Presentation HubSpot Klaviyo

Education

Degrees, certifications, and relevant coursework

San Diego State University

Bachelor of Science, Statistics

Studied Statistics with an emphasis in Actuarial Science at San Diego State University. Gained a strong foundation in statistical analysis and its applications.