Peter Futterknecht

Architected enterprise Power BI semantic models and executive dashboards on Microsoft Fabric, Azure, and Snowflake, defining metric standards and dimensional relationships to ensure consistent KPIs. Established BI governance (dataset certification, access controls, reporting standards) and partnered on Data Vault upstream design in Snowflake to improve quality, lineage, and auditability.

Identified €2M+ in strategic sales growth opportunities via behavioral analyses of consumer purchase patterns, channel performance, and customer datasets. Led international reporting projects and translated ambiguous business questions into KPI frameworks and executive-ready visual narratives tied to measurable revenue growth.

Designed a CRM analytics strategy with projected €4M sales impact by integrating Salesforce, Google Analytics, and web shop data to analyze shopper behavior and optimize digital conversion. Built omnichannel customer analytics using SQL, R, and Power BI with star schema models, and defined validation rules to improve data quality across vendor sources.

Developed scalable Power BI dashboards for clients using SQL, Snowflake, and SQL Server, producing reporting specifications and onboarding documentation for integrations. Presented data solutions and translated business requirements into technical reporting frameworks.

Built and led a Business Analytics team, delivering data-driven presentations that drove multi-million dollars in incremental sales with major retail clients. Designed analytical reporting infrastructure and led shopper insight studies presented to retail partners, improving client relationships and data credibility.

Identified $1.1M incremental opportunity through Price Plus Loyalty card data analysis and drove a 20% increase in lapsed consumer conversion via targeted analytics programs. Delivered BI and data visualization reporting to grow sales and share with key retail accounts.

Achieved $9.5M in incremental sales through a structured Business Intelligence Review Process presented to Walmart leadership. Led a team presenting sales and customer data solutions and developed multi-source strategy to identify new growth opportunities.

Secured $9M in incremental sales through insight development and analytics-driven execution, including re-introducing a $2.5M product. Implemented enterprise reporting systems using MicroStrategy, PL/SQL, and Informatica to build ETL pipelines and data monitoring, and identified $2M potential increase via segmentation of underdeveloped stores.

Earned a Bachelor of Science in Environmental Economics & Policy from Rutgers University.

Earned a Master of Science in Information Systems from Stevens Institute of Technology.

Earned an MBA in Technology Management from Stevens Institute of Technology.