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Amari Hanes

@amarihanes

Senior data analytics leader translating large-scale data into trusted, decision-ready reporting for Fortune 500 organizations.

United States
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What I'm looking for

I’m looking to lead cloud-fluent BI and analytics teams that unify data into a single source of truth, build trusted reporting, and deliver prescriptive insights that drive revenue growth and stakeholder alignment.

I’m a senior data analytics executive with over a decade of experience translating large-scale data into clear business decisions. At Equifax, I’m accountable for $1.8B in revenue reporting and lead a 4-person BI team, delivering diagnostic, prescriptive, and predictive analytics across marketing, finance, and product. I specialize in consolidating fragmented data infrastructure into unified, trusted reporting environments—so leaders can act with confidence.

Previously at The Coca-Cola Company, I earned two promotions while supporting a $7.0B+ bottler system, building dashboards that reduced report creation from days to minutes. I’ve built and scaled BI infrastructure in Tableau and Google BigQuery, integrated insights with Salesforce, and implemented master data management for precise SKU-level understanding. I also develop high-performing teams and modern analytics processes, from Agile adoption to Tableau Centers of Excellence, while staying cloud-fluent across AWS, Azure, and GCP.

Experience

Work history, roles, and key accomplishments

Equifax logoEQ
Current

Senior Director, BI & Analytics

Jan 2024 - Present (2 years 5 months)

Led a 4-person BI team and owned consolidated reporting for a $1.8B, 12-LOB business unit, delivering diagnostic, prescriptive, and predictive analytics for marketing, finance, and product leadership. Centralized dashboards into a single source of truth and scaled Tableau + Google BigQuery reporting with Salesforce integration, including master data management enabling SKU-level visibility.

Equifax logoEQ

Director, Business Intelligence

Aug 2022 - Jan 2024 (1 year 5 months)

Managed US division data and delivered revenue reporting and pipeline-focused analytics, optimizing processes and identifying growth opportunities. Consolidated reporting across EDS, USIS, and EWS for unified visibility and drove competitive intelligence using the Klue platform.

The Coca-Cola Company logoTC

Senior Manager, BI Reporting

Jun 2021 - Aug 2022 (1 year 2 months)

Directed BI and analytics for a $7.0B+ bottler system, earning two promotions while leading analytics roadmap delivery. Built a revenue dashboard for enterprise performance tracking, reduced report creation from days to minutes via a knowledge management tool, and improved execution through Agile/Scrum leadership.

Education

Degrees, certifications, and relevant coursework

Georgia Institute of Technology logoGT

Georgia Institute of Technology

Master of Science, Analytics

Pursuing an M.S. in Analytics at Georgia Institute of Technology, expected December 2027.

Georgia State University logoGU

Georgia State University

Bachelor of Science, Strategic Management

Earned a B.S. in Business Administration with a focus on Strategic Management.

CC

Certified ScrumMaster (CSM®) Certification

Certified ScrumMaster (CSM®), Agile/Scrum

Earned the Certified ScrumMaster (CSM®) credential.

LC

Lean Six Sigma Green Belt (LSSGB) Certification

Lean Six Sigma Green Belt (LSSGB), Lean Six Sigma

Earned the Lean Six Sigma Green Belt (LSSGB) credential.

UC Berkeley Haas School of Business logoUB

UC Berkeley Haas School of Business

Artificial Intelligence: Business Strategies & Applications, Artificial Intelligence

Completed coursework: Artificial Intelligence: Business Strategies & Applications at UC Berkeley Haas School of Business.

Georgia State University logoGU

Georgia State University

Master of Science, International Business

Earned an M.S. in International Business through Georgia State University's J. Mack Robinson College of Business.

Tech stack

Software and tools used professionally

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