Open to opportunities

Persida Roata

@persidaroata

AI operations and analytics delivery lead at MicroAnalytics, who built an internal work app that increased team engagement by 50%.

Romania

Message

What I'm looking for

I'm seeking remote roles in AI operations, process operations or analytics operations at mid-size tech and SaaS companies.

At MicroAnalytics, I lead delivery of analytics, tracking, attribution and cloud data projects for enterprise clients. I built an internal work management app with Claude Code and an MCP integration with Claude, replacing Monday.com and increasing team engagement and usage by 50%.

I also set up automated client reporting with Apps Script, YAML and AI agents, reducing manual reporting overhead by 35%+. My agents generate tracking documentation and verify that data is arriving in GA4.

For clients including Orange Romania, ING Romania and Molson CEE, I authored tracking specifications and built measurement frameworks for mobile apps. In my freelance work, I built API-based reporting dashboards on Google Cloud Run and an AI agent for preparing and publishing YouTube videos.

Experience

Work history, roles, and key accomplishments

Current

Digital & Analytics Project Manager

Current

MicroAnalytics

Feb 2018 - Present (8 years 9 months)

Lead end-to-end delivery of analytics, tracking, attribution and cloud data projects for enterprise clients. Built an internal work management app and automated client reporting pipelines, reducing manual reporting overhead by 35%+ and raising team engagement by 50%.

Current

Online Marketing Consultant

Current

Freelance

May 2015 - Present (11 years 6 months)

Provided Google Ads strategy, optimization and reporting for clients, managed Google Business Profiles, and built API-based reporting dashboards and AI agents for content automation.

Google Ads Google Business Profile APIs Google Cloud Run AI Agents YouTube Reporting

Marketing Executive

2Performant

May 2015 - Jan 2018 (2 years 8 months)

Owned all marketing for a performance marketing SaaS platform, including PPC, email, content, lead generation and funnel optimization. Gained first hands-on experience with tracking and conversion measurement.

PPC Email Marketing Content Marketing Lead Generation Funnel Optimization Trackings Conversion analysis

Online Marketing Manager

Inotec Plus

Dec 2014 - Apr 2015 (4 months)

Managed online marketing activities for the company.

Brand Manager

Mediafax Group

Oct 2012 - Nov 2014 (2 years 1 month)

Managed multi-channel campaigns, mobile app development projects, and agency and partner relationships.

Multi channel Campaigns Mobile Application Developer Agency Management Partnership Management

Commercial Marketing Specialist

OMV Petrom Marketing

Nov 2009 - Oct 2011 (1 year 11 months)

Managed marketing across three markets (Romania, Bulgaria, Serbia) with an annual budget of ~€500K, driving promotions that increased volumes by 15–25%.

Marketing Budget Management Promotion Market Analysis